Customized Wholesale Men’s Underwear for Your New Brand

Let’s find the best wholesale men’s underwear to match your brand! With Niche, you can source or customize wholesale boxer shorts and men’s underwear in bulk. We’ll show you how to enjoy a complete brand experience and help you scale easily. 

No upfront costs. No obligations.

Extensive sourcing capability

Our years of experience as sourcing agents in China have helped us gather a network of reliable suppliers and manufacturers in many different niches. With us, you never have to worry about product quality – you’ll always get what you paid for! 

Full-spectrum service

Are you tired of losing time, nerves, and money juggling five different vendors with shady terms? Niche is your solution! We provide comprehensive services to help a brand launch and grow. From sourcing and branding to fulfillment and shipping – we do it all!

One-on-one support

We pride ourselves on our stellar customer support model that allows us to dedicate enough time to every client. As soon as you place your first order, you get your own personal support agent who will guide you and answer all your questions. 

Trending Men’s Underwear to Sell

Browse through our bestselling men’s underwear at wholesale prices and boxers in bulk. If you don’t see the model you want below, let us know. We can source all types of wholesale men’s boxer shorts, briefs, and other underwear. Or, we could partner with a factory and develop custom bulk boxers with your branding! 


Buy in bulk or customize in 3 steps

Step 1

Tell us what you need and we’ll buy or custom the products you want.

Step 2

Get a sample to hold and feel for assessment or improvement.

Step 3

Place your first order when you feel confident to start your project.

They give very fast solutions, high-quality products, the best customer service that you can get!!! Products are being delivered to the USA very fast. Warehouses in different countries. If you want to take your business to the next level, this is the company you want to work with!


Niche client


Yes! Our sourcing service is 100% free of charge, with zero hidden costs or obligations. If you don’t like the offer, you don’t pay anything and aren’t pressured into placing an order. 

With us, you pay only if you place an order, nothing upfront. Our regular service fee is 5% to 10% of your total order value. With this fee, we cover everything from sourcing to delivering the product to your desired location for storage. 

To make things easier for startups and SMBs with limited cash flow, our payment dynamic is as follows:

  • For smaller orders under $1000 – you pay at the time of placing your order;
  • For larger orders over $1000 or custom orders – you pay just 30% upfront, and the rest only after your order has been finished;

Our usual order turnaround time is as follows:

  • For orders in stock at your supplier – we will send your order within 3 to 7 days;
  • For orders out of stock or custom orders the turnaround time will depend on your supplier’s lead time as well as the size and complexity of your order;

In both cases, our support agent will inform you in advance about the estimated delivery date, giving you enough time to preserve your supply and demand balance. 

Absolutely! We have warehouses in China and the USA, and we can store your bulk order in any of them – wherever it’s more convenient for your business or customer base. 

Of course! We can ship worldwide from our warehouse in China using different shipping methods that fit everyone’s budget. Or, we could ship from our US warehouses to your US customers, allowing you to significantly shorten your delivery times. 

Here are all the services we can help with:

  • Product sourcing
  • Product development
  • Product branding
  • OEM and ODM services
  • White labeling
  • Private labeling
  • Branded packaging
  • Dropshipping services
  • Inventory storage
  • Order fulfillment
  • Worldwide shipping

To start working with us, just click on the button below and get your first free quote. Send us a link to the product you need, the quantity you’re looking to buy, and a way to reach you. 

Then, just be patient and wait until we send you a custom quote shortly. Once you receive the offer, take a look at it and see if it meets your expectations. If it does, you place your first order and we start growing your brand. Easy! 

Buy quality wholesale men’s underwear from reliable suppliers in China

We know how difficult it is to find cheap men’s boxer shorts in bulk with great quality. We got you! Test us for free. 

Learn more about wholesale men’s underwear

Why sell men’s underwear?

Here’s why we believe selling men’s underwear is a lucrative business idea:

  • A great deal in terms of wholesale vs. sale price;
  • Less competitive than women’s underwear or lingerie;
  • A great choice of sub-niches to choose from;
  • Many different suppliers and manufacturers to choose from;
  • A great product for branding and customizing;

Is there a market for men’s underwear?

According to recent statistics:

“The global men’s underwear market is projected to surpass US$ 16.5 billion by the end of 2027, in terms of revenue, growing at CAGR of 5.8% during the forecast period (2020 to 2027).”

So, yes, the men’s underwear market is definitely a growing niche, with enough space for more sellers to join.

What are the different types of men’s underwear?

Here are some of the most common types of men’s underwear:

  • Briefs
  • Boxer briefs
  • Boxers
  • Trunks
  • Bikini-cut underwear
  • Jockstrap
  • Men thongs
  • Strings (G-strings)
  • Long underwear

What types of men’s underwear sell best?

Here’s a list of the best-selling types of men’s underwear according to keywords and Amazon purchase volume (in declining order, from best to worst):

  • thermal underwear for men
  • mens boxer briefs 
  • boxer briefs 
  • mens boxer briefs underwear pack
  • men boxers 
  • compression underwear for men 
  • mens sexy underwear 
  • mens bikini underwear 
  • vasectomy underwear 
  • mens incontinence underwear 
  • mens thong underwear 
  • jockey underwear for men

What type of fabric is best for men’s underwear?

Some of the best types of fabric for men’s underwear are:

  • Cotton
  • Modal
  • Silk
  • Merino Wool
  • Polyester
  • Bamboo (viscose bamboo)
  • Nylon

Is viscose good for men’s underwear?

Yes! Viscose bamboo is quickly replacing cotton as the most sought-after material for men’s underwear. It provides all the benefits of cotton underwear and more:

  • Relaxed fit
  • Provides cooling
  • Just as soft as cotton (if not more)
  • Dries faster than cotton

Briefs vs. boxers vs. boxer briefs: what are the differences?

Briefs are the most exposed of all three, with their length reaching just above the thigh. Boxers and boxer briefs are both the same length, but the difference is in the fit. Boxer briefs are tighter, more form-fitting, and offer more support, while boxers are looser and more relaxed. 

What to consider when choosing men’s underwear to sell?

Here are some considerations when choosing men’s underwear to sell:

  • Price and profits – first, look at the wholesale price vs. sale price to figure out your profit margins;
  • Quality and material – then, decide on the quality and material you want;
  • Sub-niche and target – next, decide on a sub-niche and your ideal target audience;
  • Quantity – think of the quantity you’re ready to purchase and consider safety stock;
  • Branding – will you need just branded packaging, or do you want to private label or develop a new product;
  • Supplier availability – lastly, are you able to find the right supplier for your product needs;

Can I make money selling men’s underwear?

Yes, you can! Men’s underwear is a growing market, allowing more players to enter with success. Additionally, unlike women’s underwear, the men’s underwear niche is much less saturated while still enjoying a great demand. So, yes, we definitely believe that you can structure a lucrative business by selling men’s underwear. 

Is it worth bulk buying boxers from China?

Absolutely! China has everything from cheap men’s underwear packs to high-end products! In China, you can find the best price vs. quality ratio than in other countries. That’s why most major brands have their manufacturing outsourced to China. 

So, if you’re planning to buy men’s underwear in bulk, China is the best place to start. 

What can Niche do to help my underwear business?

Niche can help you source cheap men’s briefs in bulk or develop a brand-new underwear model by working directly with factories. Additionally, we can help you store your bulk order, box it in branded packaging, and ship it worldwide. We’re the easy way to do business!

Now you have a better way of product sourcing

Ready to have the world’s factory at your fingertips? Try us and level up your business now.