Buy from the Best Wholesale Underwear Suppliers in China

If you’re looking to buy quality wholesale underwear, look no further. Niche can source underwear in bulk at wholesale prices that fit everyone’s budget. We pride ourselves on our custom solutions that can bring your brand from zero to hero effortlessly!

No upfront costs. No obligations.

Top-notch suppliers

If your business thrives, we thrive. So, product quality is always at the top of our minds, regardless of how big or small the client is. With Niche, you’ll always get what you paid for and more. We can compromise on many things, but quality isn’t one of them. 

All-in-one service

We are an industry-leading product sourcing company and much more than that. From product development and branding to storage, fulfillment, and shipping – we do it all. With this, you free up time on your hands to dedicate to what matters – sales! 

Personal support agent

Our one-on-one customer support model is our greatest flex! As soon as you place your first order, we pair you with your very own support agent who will answer all your questions through Skype, email, or WhatsApp – it’s up to you. 

Trending Underwear to Sell

Interested in buying wholesale underwear at great prices? Look at some of our trending models and order the right bulk underwear for your brand. We work with reliable wholesale underwear vendors and stand behind our product quality. Can’t find what you need? Let us know and we’ll source it for free! 


Buy in bulk or customize in 3 steps

Step 1

Tell us what you need and we’ll buy or custom the products you want.

Step 2

Get a sample to hold and feel for assessment or improvement.

Step 3

Place your first order when you feel confident to start your project.

They give very fast solutions, high-quality products, the best customer service that you can get!!! Products are being delivered to the USA very fast. Warehouses in different countries. If you want to take your business to the next level, this is the company you want to work with!


Niche client


Yes! Our sourcing service is 100% free of charge, without any hidden costs or obligations to place an order. This transparent model of working allows us to let our clients see a glimpse of our services before they agree to work with us long-term. 

Our sourcing service is completely free and comes with zero obligations to place an order if you don’t like what you see. If you decide to place an order, our service fee is 5% to 10% of your total order value. 

This fee covers every step, from sourcing your bulk products to delivering them to the agreed location.

Our payment dynamic is as follows:

  • For smaller orders under $1000: you cover the fee at the time of placing the order;
  • For larger orders over $1000 or custom orders: you cover only 30% upfront, and the rest only after the order has been finalized;

Our average order turnaround time is as follows:

  • For orders in stock at your supplier: we send the order in 3 to 7 days;
  • For orders out of stock or custom orders: the turnaround time depends on your order’s size, complexity, and the production capacity of your supplier;

Of course! We can help you source and buy any type of wholesale men’s and women’s underwear in bulk. Then, we can either deliver it to a location of your choice or store it in one of our warehouses. 

We have warehouses in China and the USA, so we can store your bulk products wherever it’s more convenient for your customers and business model.

Yes! From our warehouses in China, we can ship to customers worldwide. However, if most of your customers are based in the USA, we recommend storing your products in our US warehouse.

With this, you can offer much shorter deliveries to your US customers and gain customer loyalty. Needless to mention, this will inevitably result in repeat purchases.

Here’s a full list of all the services Niche can do for your business:

  • Product development
  • Product sourcing
  • Product branding
  • OEM and ODM services
  • White labeling
  • Private labeling
  • Branded packaging
  • Order fulfillment
  • Inventory storage
  • Worldwide shipping
  • Dropshipping services

To work with Niche as your sourcing agent in China, just click on the button below and get your first free quote. 

We will need:

  • A product link
  • The quantity you want to buy
  • A way to reach you (WhatsApp, Skype, or email)

Then, we’ll do our job and shoot back a custom quote shortly. Take a look at it, no pressure. If it’s not what you expected, you are not obliged to place an order. Love it? Place your first order and welcome aboard! We can’t wait to see you grow. 

Quality wholesale underwear at the best prices on the market

Work with a reliable wholesale undergarments distributor and grow your underwear brand easily! 

Learn more about wholesale underwear

Why sell underwear?

Although selling underwear seems like nothing special at first, or as an idea that isn’t that original, it can be very lucrative when done right. Here are some reasons why:

  • Underwear and lingerie is a growing industry;
  • There are many untapped niches (plus-size, maternity, men’s underwear, etc.);
  • You can easily find reliable suppliers;
  • A great wholesale vs. sale price ratio;
  • A great product for building a brand;
  • A great niche for scaling and adding more products to your offering;

How big is the underwear industry?

According to recent statistics, the global lingerie market was worth $33.87 billion in 2020, and it’s expected to reach over $64.3 billion by 2030. That’s a CAGR of 6.62% in the years 2021 – 2030. It’s no wonder the underwear industry as a sub-group of lingerie is also constantly growing.

What types of underwear sell best?

We analyzed recent purchase volume numbers from Amazon to be able to give you a correct answer to this question. Note that this list might not be accurate when you’re reading this. 

Here are the best-sold types of underwear currently (in declining order, from most to least sold):

  • period underwear for women
  • boxers for men 
  • seamless underwear for women 
  • cotton underwear for women 
  • tummy control underwear for women 
  • no show underwear for women 
  • thong underwear women 
  • sexy underwear for women
  • cheeky underwear for women
  • thermal underwear 
  • bikini underwear for women

Is bamboo better than cotton underwear?

Yes. If we discuss the health properties and functionality, bamboo seems to be superior to cotton when it comes to underwear fabric materials:

  • Toxin-free material;
  • Naturally resistant to bacteria, fungi, and other pathogens;
  • Less carbon footprint and more environmentally friendly;
  • Hypoallergenic and great for sensitive skin areas;
  • Breathable and more absorbent than cotton;
  • Decreases the risk of UTIs and other infections;

Is it possible to do an underwear business on Instagram?

Yes. However, note that nudity, exposed breasts, buttocks, and similar can get you banned. So, stick to decent photos to stay on the safe side. 

What to consider when choosing underwear to sell?

Here are the most important considerations when choosing the type of underwear you want to sell:

  • Target group – will you sell men’s or women’s underwear? If women’s, will you go for everyday wear, comfortable fit underwear, or perhaps luxury lingerie?
  • Price vs. quality – what’s your desired wholesale price and projected sale price? What’s the quality you expect to receive?
  • Material will you need cotton fabric underwear? Or perhaps you’re looking for silk and lace lingerie? 
  • Style and design – what colors do you want? Have you found the design you want or do you have a style board?
  • Sizes – what’s the size range you want to offer? Will you go for generic sizes or plus-size models?
  • Quantity – what’s the quantity you’re looking to order? How much are you sure you can sell? Did you plan your safety stock?
  • Branding – are you looking to resell a generic product? Private label a product? Or perhaps develop a brand-new product?
  • Supplier availability – last but not least, have you found the right supplier for the type of wholesale underwear you want to buy?

Can I make money selling underwear?

Yes! As long as you find a way to differentiate from your competition and a sub-niche to help you isolate a target audience, you’re good to go! The underwear industry is skyrocketing and everyone can take a piece of that cake. 

Is it worth sourcing underwear from China?

If you want to make a panties bulk purchase, there’s no place better to start than China. Due to the geographical distance, buying single items from China might not be the best idea considering the shipping costs. However, for bulk purchases, China is usually the best place for product sourcing. 

The developed industry, infrastructure, and low cost of supplies and labor are all factors that contribute to the much-wanted price vs. quality ratio of Chinese products. That’s why most businesses opt for sourcing products from Chinese factories.

What can Niche do to help my underwear business?

Aside from helping you find the type of wholesale underwear models you need for launching your new brand, we can also help you with various backend services. 

For instance, we could partner with a factory and develop a brand-new underwear model according to your specifications. Or, we can help you pack your product in branded boxes, store it in our warehouses, and ship orders to customers worldwide. 

Niche is the smart way to buy wholesale underwear, launch a brand, and scale at your own pace. Give us a try, it’s free!

Now you have a better way of product sourcing

Ready to have the world’s factory at your fingertips? Try us and level up your business now.