For most people, watches are not just an accessory but an investment. They come in handy when you need to elevate your outfit and also provide functionality by helping you keep track of time.
As a result, there are thousands of watch brands across the globe. However, most of them are either targeted at high-end or low-end shoppers.
This leaves a market gap for quality watches that would appeal to middle-class shoppers with discerning tastes.
If you run a watch shop, you can fill this market gap by developing a private label watch collection that matches the needs of that market segment.
Here are some top private label watch manufacturers that you can partner with for your project.
| Supplier | Location | Best For | Est. MOQ | Key Feature |
| The Bolong Group | Foshan, China | Affordable steel-alloy watches | ~200–300 pcs | Full-service R&D + branding support |
| 3 Wells | Hong Kong & Germany | Global brands seeking flexible customization | ~300 pcs | Wide movement options (Seiko, Miyota, ETA) |
| Vaucher Manufacture Fleurier | Switzerland | High-end luxury collections | Custom (typically higher) | Premium automatic/mechanical movements |
| Jean-Loup Ribordy | Switzerland | Small batches & executive-style watches | 10–50 pcs | Real-time online configurator |
| B-Watch SA | Swiss Jura Region | Mid-range to premium Swiss private label | 300 pcs | Strong design collaboration |
| ITS Time | Switzerland | Swiss Made collections with flexible project terms | Case-by-case | Certificate of Origin + Swiss QC |
| Trend Creation | Switzerland | Fashion-forward Swiss designs | 100–300 pcs | European material sourcing |
| American Watch Company | USA (Los Angeles) | Brands needing smart/digital watch capability | 100–300 pcs | Smartwatch private labeling |
| Roventa Henex SA | Tavannes, Switzerland / Hong Kong | Swiss heritage brands | 300–500 pcs | Component sourcing + Swiss assembly |
| 121TIME | Switzerland | Startup-friendly Swiss Made collections | 50 pcs | Award-winning customization platform |
| Private Label Watches | Australia (Swiss assembly) | Mixed-tier brands (affordable + premium) | 100–300 pcs | Large design catalog for inspiration |
| Chrono AG | Solothurn, Switzerland | Full Swiss development from scratch | 500 pcs | 2-year warranty + global service |
| ADVOLAT | Switzerland & Asia | Dual-tier pricing (Swiss + Asia Made) | 300 pcs | Member of Federation of the Swiss Watch Industry |
| Watchmakers | Mendrisio, Switzerland | Brands needing turn-key services | 300–500 pcs | Warehousing, fulfillment & marketing |
| Meigeer Watch | Shenzhen, China | High-volume affordable & smartwatches | 200–300 pcs | 1M+ yearly capacity + CE/RoHS/REACH |
| Montrichard Group | Hong Kong, Switzerland, USA, EU | Multi-market brands | 100–300 pcs | FINS production tracking system |
| Tian Wang | China | Fashion-forward & experimental designs | 200–300 pcs | Unique material choices (tungsten, embellishments) |
| Mitschele | Pforzheim, Germany | Premium European craftsmanship | Custom | Swiss/Japanese components sourcing |
| Intermedia Time | Venice, Italy | Style-driven collections (vintage, diver, fashion) | 100–300 pcs | Italian design + Swiss Made option |
| Belair | USA (Swiss parts) | Heritage-driven Swiss-part watches | 100–300 pcs | Advanced engraving + custom packaging |
How to Choose a Watch Manufacturer
Choosing the right watch manufacturer is one of the most important decisions you’ll make when building a private-label brand.
The quality, pricing, and identity of your entire collection depend on who you partner with, so it helps to understand the fundamentals before you browse suppliers.
Here’s a simple breakdown to guide your choice:
1. China vs. Swiss Manufacturers: Which Should You Choose?
China Manufacturers (Best for affordability & flexibility)
Go with a China-based factory if you want:
- Lower production costs
- Trend-driven designs
- Faster development timelines
- Flexible MOQs
- More customization options without premium pricing
Chinese suppliers are ideal for fashion watches, smartwatches, high-volume lines, or brands targeting competitive price points.
Choose Swiss manufacturing if you want:
- “Swiss Made” label credibility
- Mechanical or high-end automatic movements
- Hand-finished components
- Long-term brand prestige
Swiss factories generally produce smaller collections at higher quality levels, with stricter certification and higher costs.
2. Watch Movements: What You Need to Know
Movement selection is one of the main cost drivers in watch manufacturing. Here’s how to choose:
Quartz Movements (Affordable & reliable)
- Japanese Seiko / Miyota / Ronda
- Low maintenance
- Ideal for entry-level or mid-range watches
- Swiss ETA, Sellita, Soprod
- Higher craftsmanship and resale value
- Best for luxury or enthusiast markets
Smart / Digital Movements
- Offered by only a few manufacturers
- Great for tech-driven brands
- Requires higher certification and QC
Pick a movement based on your target audience, not just cost.
3. Minimum Order Quantities (MOQs): What to Expect
MOQs vary widely across watch manufacturers:
- China factories: 50–300 units
- Swiss factories: 300–1,000 units
- Mixed operations: May offer both tiers depending on materials and movement
If you’re launching your first collection, prioritize manufacturers who:
- Offer lower MOQs
- Allow mixed styles within one order
- Provide sample runs before mass production
This gives you room to refine your product before scaling.
4. Key Factors to Evaluate When Selecting a Supplier
Before committing, look at:
- Design support: Can they help refine your ideas?
- Component sourcing: Swiss parts? Japanese movements? In-house case production?
- Lead times: Some firms need 3–6 months from concept to delivery
- After-sales capability: Warranty, service centers, spare parts
- Certifications: Swiss Made, RoHS, REACH, CE
- Branding options: Engraving, custom packaging, dial printing
A good manufacturer is one that matches your price point, aesthetic, and long-term brand goals, not just one with the lowest quote.
1. The Bolong Group
We’ve seen Bolong Group consistently show up among dependable mid-range watch manufacturers, and their nearly 30 years in Foshan give them strong production stability.
They specialize in steel-alloy watches, durable, skin-friendly, and cost-effective, which makes them appealing for newer private-label brands.
What stands out to us is their full in-house setup: R&D, production, and logistics teams working together.
They also offer branding support, where they study your target customers and competitors before advising on design direction. For anyone new to private labeling, that kind of guidance is extremely helpful.
MOQ
The minimum order quantity is not explicitly mentioned, but the company is known for flexible production tailored to personal requirements.
Pros
- Full-service private label manufacturing with a strong R&D and branding team
- Over 30 years of industry experience
- Hypoallergenic and durable steel watches
- Flexible production and customization options
- Established partnerships with renowned watch brands
- High-quality components, including Swiss or Japanese movements
Cons
- Lead times and MOQ not clearly stated on the website
- No specific mention of dropshipping services
2. 3 Wells
3 Wells has been in the watch industry for over 35 years, and we often see them referenced by brands targeting both Asian and European markets since they operate out of Hong Kong and Germany.
Their stainless-steel builds are fully customizable, and they offer a wide selection of movements including Seiko Quartz, Miyota, ISA, Ronda, and Swiss ETA.
From what we’ve observed, they cater to over 40 countries and bring strong capabilities in R&D, assembly, and certification support. For brands that want flexible customization with a globally experienced supplier, 3 Wells tends to be a reliable option.
MOQ
Minimum order quantity is not specified but likely varies based on customization needs.
Pros
- Strong global presence with offices in Hong Kong and Germany
- Extensive experience (35+ years) in private label watch manufacturing
- Offers a wide range of watch movements (Swiss ETA, Seiko, Miyota, etc.)
- In-house R&D services for design, 3D modeling, and prototyping
- Certified production facilities with stringent quality control measures
- Assists with obtaining certifications (RoHS, REACH)
- Specialized in both complete and semi-assembled watches
- 1-year warranty on manufacturing defects
Cons
- Lead time and MOQ details not readily available
- No clear mention of dropshipping services
3. Vaucher Manufacture Fleurier
Vaucher Manufacture Fleurier frequently comes up when brands explore high-end private-label manufacturing.
Based in Switzerland, they’re known for traditional craftsmanship, advanced mechanical expertise, and a team with decades of industry knowledge.
What we like about their approach is the collaborative R&D style, they work closely with clients to refine designs and select movements.
Their range of automatic and mechanical options, along with handmade finishing and professional certifications, makes them a strong fit for anyone building a luxury collection.
MOQ
Not specified on the site, but expected to be aligned with high-end, bespoke production.
Pros
- Swiss-made luxury watch movements and components
- Customization options for automatic and mechanical watches
- Collaborative R&D process with exclusivity in design and materials
- Fast turnaround times and hand-made finishes
- Commitment to sustainability and corporate responsibility
- Strong after-sales support, including certifications and repairs
Cons
- Likely higher costs due to the luxury market
- No clear mention of dropshipping services
4. Jean-Loup Ribordy
Jean-Loup Ribordy makes the private-label process feel especially accessible.
Their online configurator lets you design a watch in real time, preview features, and get instant pricing. For orders above 10 pieces, you can replace their branding entirely with your own.
They also offer feedback on your designs, which is helpful if you’re still refining your aesthetic.
Their style leans toward clean, corporate, and elegant, ideal for executive gifts or brands looking for a more formal watch line.
MOQ
Minimum order quantity: 10 units for complete branding customization.
Pros
- Easy-to-use online watch configurator for real-time designing
- Custom branding available for orders of 10+ pieces
- Suited for corporate, formal, and executive styles
- Optional feedback on designs to ensure the best outcome
- Immediate price generation through the configurator
Cons
- Primarily focused on formal and corporate styles, which may limit options for casual designs
- Limited details on lead time or delivery logistics
5. B-Watch SA / Your Swiss Watch
B-Watch SA has been producing watches in the Swiss Jura region for over 20 years, and we often see them recommended for brands wanting versatility.
Their catalog covers metal and leather straps, a variety of dial styles, and both men’s and women’s models suitable for formal or casual wear.
Their designers and chronograph specialists collaborate closely with clients, helping refine concepts into polished collections.
With an MOQ of 300 pieces, they’re best suited for brands ready to launch at scale with consistent Swiss-made quality.
MOQ
The minimum order quantity of B-Watch is 300 pieces.
Pros
- Swiss-made, high-quality craftsmanship
- Wide variety of designs for both formal and casual occasions
- Customization options for dials, casebacks, and hands
- Team of experienced designers and chronographers for custom design assistance
- Thorough quality inspection before delivery
Cons
- High MOQ of 300 pieces, which may not be ideal for smaller brands
- Potentially longer lead times due to the meticulous hand-assembly process
6. ITS Time
ITS Time often comes up when brands want true “Swiss Made” private-label watches without the complexity.
They’re based in Grenchen with additional offices in Germany and Asia, but all movement production, assembly, and quality control are handled in Switzerland, which is what gives your watches the legal right to carry the Swiss Made label.
One thing we like about them is the flexibility. They treat every project individually, so details like MOQ, pricing, and shipping arrangements are discussed case by case.
If you want Swiss manufacturing plus a straightforward development process, ITS Time is worth considering.
MOQ
Minimum order quantity is flexible and determined based on the project requirements.
Pros
- “Swiss Made” label and Certificate of Origin available
- Flexible MOQ and shipping options
- Global presence with offices in Switzerland, Germany, and Asia
- High-quality materials, including stainless steel, titanium, and sapphire crystals
- Stock holding and direct shipping options available
- Customization for various strap materials, including Italian leather and silicon
Cons
- No clear details on pricing or lead times without direct consultation
- Case-by-case approach may require more detailed negotiations upfront
7. Trend Creation
Trend Creation blends classic Swiss watchmaking with modern, fashion-driven aesthetics, something we don’t see often.
Their customization options cover cases, dials, movements, and more, and they source raw materials from established European watchmaking regions to maintain quality while keeping costs manageable.
In practice, working with them feels simple: you provide a brief, refine ideas with their design team, and approve samples before they move into production.
They work with clients globally, so distribution and export aren’t an issue. If your brand leans toward stylish, contemporary designs, Trend Creation is a strong match.
MOQ
Not specified; likely customizable based on project needs.
Pros
- Blend of Swiss craftsmanship and modern design trends
- Customization for watch dials, movements, and cases
- High-quality materials sourced from Eastern Europe for cost efficiency
- Collaborative design process with prototypes and sketches
- Global supply and distribution capabilities
Cons
- MOQ details are not provided, potentially requiring direct consultation
- Lead time and pricing depend on the specifics of the project
8. American Watch Company
Based in Los Angeles, the American Watch Company has over 30 years of experience and offers one of the widest capability ranges we’ve seen in the U.S. private-label space.
They produce watches with different straps, finishes, and movement options, including smart and digital movements, which many traditional manufacturers don’t provide.
Their lead times (60–180 days) depend on your order size and complexity, but what stands out to us is their all-in-one approach: manufacturing, branding, marketing support, and aftersales services in one place.
If you want a U.S.-based supplier with strong design and tech flexibility, they’re a solid contender.
MOQ
Not specified; details likely depend on the project.
Pros
- Wide range of customization options for watch design and movement types, including smartwatches
- Specializes in logo watches for corporate, promotional, and award purposes
- Offers custom packaging and engraving services
- Full-service approach with marketing and branding support
- Smartwatch options cater to modern consumer trends
- Delivery within 60 to 180 days depending on the order size
Cons
- MOQ and pricing details are not clearly defined
- Lead times of up to 180 days might not suit brands seeking quicker turnarounds
- No specific mention of dropshipping services
9. Roventa Henex SA
Roventa Henex SA is one of those Swiss manufacturers that consistently shows up in conversations about long-standing quality; they’ve been producing watches since 1959.
Their process typically starts with your brief, followed by design feedback, prototyping, and then production once everything is approved.
They’re experienced at sourcing components and can secure whatever parts you want to incorporate.
All assembly is done in Tavannes, Switzerland, so the “Swiss Made” designation applies. With offices in both Switzerland and Hong Kong, you also get more flexible shipping or warehousing options, depending on your markets.
MOQ
Not specified; likely discussed based on the specific project requirements.
Pros
- Over 60 years of experience in watch manufacturing
- ‘Swiss Made’ watches assembled in Switzerland
- Full customization from design to production
- Flexible shipping and warehousing options in Switzerland and Hong Kong
- Ethical business practices aligned with the Responsible Jewellery Council (RJC)
Cons
- Lead times not mentioned; potentially longer due to ‘Swiss Made’ standards
- MOQ details are not provided, requiring consultation
10. 121TIME
121TIME is part of the Jean-Loup Ribordy group and has earned multiple awards for its online customization and design approach.
They manufacture according to Swiss Made standards and give you plenty of inspiration through their existing collections, or you can bring your own concept from scratch.
There’s a wide range of customization options, from strap materials to bezels, buckles, and logo placements.
Every watch comes with a 2-year warranty, and the packaging can be custom-designed as well.
With an MOQ of just 50 pieces and a turnaround time of 30–90 days, 121TIME is especially suitable for first-time private-label brands who want Swiss quality without a massive initial investment.
MOQ
50 pieces
Pros
- Meets ‘Swiss Made’ quality standards
- Low minimum order quantity (50 pieces)
- Extensive customization options for designs, straps, bezels, and buckles
- 2-year guarantee against manufacturing defects
- Fast turnaround time (30 to 90 days)
- Packaging can be customized to your preferences
Cons
- As a franchise, may have less flexibility than independent manufacturers
- Limited information on lead times for larger orders
11. Private Label Watches
Private Label Watches has Australian origins, but their assembly is handled in Switzerland, which gives their collections the credibility many brands look for.
They’ve been producing private-label watches since 1981, and we often see them used by brands that want both premium and budget-friendly lines under the same roof.
What we find helpful is their flexibility: they can create high-end pieces or more affordable stainless-steel models without compromising durability.
Their website also has an extensive design catalog, which is great if you’re still deciding on strap materials, bezel styles, logo placement, or movement types. It’s a useful starting point for shaping your collection.
MOQ
Specific minimum order quantity (MOQ) information is not mentioned.
Pros
- Established company with over 40 years of experience
- Flexible options for both high-end and affordable designs
- Simple, efficient manufacturing process with a quick turnaround time
- Extensive design catalog for inspiration
- Private label watches are delivered within 2-3 weeks.
Cons
- Limited information on specific customization options and MOQ
12. Chrono AG
Chrono AG, based in Solothurn, Switzerland, has over 35 years of experience producing Swiss Made private-label watches.
Their process is straightforward: you share your brief or a sketch, they refine it with their R&D team, and once the final design is approved, they move into sampling and production.
Their MOQ sits at 500 pieces, and if you’re building something from scratch, the development timeline is typically around six months.
They provide a 2-year warranty and have service outlets in multiple regions, which makes aftersales support easier. Their global shipping capabilities are another plus if you plan to sell internationally.
MOQ
500 pieces for custom designs; 25 pieces for designs from the ready-made collection.
Pros
- Over 35 years of experience in the Swiss watch industry
- ‘Swiss Made’ watches, ensuring high quality
- Comprehensive customization process from design to production
- Two-year warranty and global maintenance network
- Ability to provide samples for pre-manufacturing approval
Cons
- Lead time for new designs can be approximately six months
- Higher MOQ for custom designs may be a barrier for smaller brands
13. ADVOLAT
ADVOLAT is headquartered in Reihen, Switzerland, and is part of the Federation of the Swiss Watch Industry, a strong credibility marker for brands that want authentic Swiss Made collections.
What makes ADVOLAT interesting is that they also offer Asia Made watches alongside their Swiss lines, giving brands two different pricing tiers to work with.
Swiss manufacturing naturally pushes costs upward, while the Asia Made option is more budget-friendly but still maintains solid standards.
Their MOQ is 300 pieces for one-off orders, and they can handle large serial orders too. They also offer branded gift box packaging, which is useful if you’re positioning your watches as gifts or premium items.
MOQ
300 pieces for one-off orders; up to 10,000 pieces for serial orders.
Pros
- Authentic Swiss Made quality backed by industry membership
- Option for Asia Made watches to reduce production costs
- Minimum order quantity of 300 pieces makes it accessible for smaller brands
- Capacity for large orders, up to 10,000 pieces per month
- Personalization options through laser engraving
Cons
- Higher production costs for Swiss Made watches compared to Asia Made
14. Watchmakers
Watchmakers is situated in Mendrisio, Switzerland. It offers private label and white label services based on each customer’s design preferences and budget.
The designs comprise traditional watch designs with automatic and hand-wound movements as well as smartwatches. They are also available in a variety of materials to suit different style preferences.
What really sets them apart is their turn-key ecosystem. They are unlike anything provided by other private label watch manufacturers and could greatly position your brand to excel. The services include:
- Warehousing
- Order fulfillment for e-commerce businesses
- Product photography and content marketing
- Point of sale and retail design assistance
- Recommendations to distributors in the companies networks
- Aftersale services
- Support services for start-ups
These services are grouped into different categories and you can request a quote based on what you reckon is best for your business.
The estimated turnaround time for developing private label watches at WatchMakers from concept to market is 6-11 months. The MOQs range between 300 to 500 pieces.
MOQ
300 to 500 pieces.
Pros
- Tailored designs to fit customer preferences and budgets
- Wide range of traditional and modern watch options, including smartwatches
- Unique turn-key services for streamlined production
- Clear pricing structure based on requested services
- Estimated turnaround time of 6 to 11 months provides a realistic timeline
Cons
- Longer development time compared to some competitors
- Higher MOQs may be a barrier for smaller brands
15. Meigeer Watch
Meigeer Watch operates out of Shenzhen and has a large-scale production capacity, around one million watches per year, along with their own stainless-steel case manufacturing. Their catalog includes everything from leather-strap models to stainless-steel pieces and even smartwatches for both men and women.
In our assessment, the real advantage here is their in-house design team. If you’re still shaping your concept or want to experiment with styles, they’re equipped to help refine your ideas.
Their watches meet RoHS, REACH, and CE standards, and they offer international shipping as well as optional fulfillment. Each watch includes a 2-year warranty, which adds peace of mind for new brands.
MOQ
Not explicitly stated; varies based on project specifications.
Pros
- Extensive experience in OEM and ODM watch manufacturing
- High production capacity of around 1 million watches per year
- In-house design team for customized watch designs
- Compliance with international quality standards (RoHS, Reach, CE)
- Fulfillment services available for streamlined shipping
Cons
- Specific MOQ details are not provided, requiring consultation
- Longer lead times may apply based on customization requests
16. Montrichard Group
Montrichard is one of the more versatile private-label partners we see in the watch space. With facilities in both Hong Kong and Switzerland, you can build either a Swiss Made line or a more cost-efficient Asia Made collection without switching suppliers.
Their teams in the US and Europe also make communication smoother if you’re targeting those markets.
What really stands out to us is their proprietary FINS system. It lets you track the entire production workflow, upload designs, request quotes, and even manage just-in-time delivery planning.
Their factories cover everything from automatic and mechanical models to digital designs, with plenty of material and color flexibility. For brands that want transparency plus a streamlined development process, Montrichard is a strong fit.
MOQ
Not explicitly stated; varies based on project specifications.
Pros
- Flexibility to order Swiss Made or Asia Made watches
- Access to marketing offices in the USA and Europe
- Custom watch designs with various movement types
- Proprietary FINS system for real-time monitoring and management
- Focus on brand exclusivity and sustainable practices
Cons
- Specific MOQ details are not provided, requiring consultation
- No explicit mention of fulfillment or shipping services
17. Tian Wang
Tian Wang is one of China’s most established watch manufacturers and part of the Time Watch Investments group listed on the Hong Kong Stock Exchange.
They’re known for their fashion-forward approach and willingness to experiment with bolder materials, full tungsten steel, decorative screw detailing, and other design touches that help brands stand out.
If your concepts lean unconventional or you want something more eye-catching than the typical private-label templates, Tian Wang is well worth considering.
They also offer a broad selection of movements and customizable water resistance, giving you room to fine-tune both style and performance.
MOQ
Not specified; likely discussed based on the specific project requirements.
Pros
- Established in 1988 with a strong reputation in watch manufacturing
- Pioneers in innovative materials and design
- Wide selection of movements and customizable water resistance
- Two-year warranty with an option for an extended warranty
- Free cleaning service every three years
Cons
- Limited information on international shipping and fulfillment options
- Specific MOQ details are not provided, requiring consultation
18. Mitschele
Mitschele, based in Pforzheim, Germany, is a fourth-generation watch manufacturer that blends German precision with long-standing craftsmanship.
Once you share your brief or sketches, their designers walk you through refinements and material choices, typically sourcing components from high-quality suppliers in Switzerland or Japan.
In our assessment, Mitschele is a good match for brands that want strong design collaboration paired with dependable European manufacturing.
Shipping arrangements and MOQs vary, so it’s best to discuss specifics directly with their team.
MOQ
Not specified; likely discussed based on the specific project requirements.
Pros
- Established in 1932 with a strong reputation in the industry
- High-quality components sourced from Swiss and Japanese suppliers
- Flexible production capabilities for custom designs
- Short delivery times for orders and reorders
- Quality products proudly made in Germany
Cons
- Shipping options to specific destinations require direct consultation
19. Intermedia Time
Intermedia Time in Venice brings a distinctly Italian design sensibility to its private-label catalog.
Their range covers everything from vintage and camouflage styles to diver watches, Chrono models, and men’s/women’s lines. You can customize an existing design or submit your own concept for their team to develop.
They also produce Swiss Made watches if your brand requires a higher-tier collection.
Between the design flexibility and the variety of styles they support, Intermedia Time works well for sellers who want an eclectic mix of watch categories under one brand.
MOQ
Likely discussed based on the specific project requirements.
Pros
- Wide variety of watch styles, including vintage and sports models
- Offers both standard designs and customization options
- Swiss Made options available for high-quality craftsmanship
- Experienced team with a strong passion for design and technology
- Ideal for corporate gifts and special occasions
Cons
- Specific shipping options or lead times may not be clearly stated
- MOQ details are not provided, requiring consultation
20. Belair
Belair has been around since 1945, making it one of the longest-standing manufacturers on this list.
They build private-label watches using Swiss parts only, which helps maintain consistent quality across collections.
Your designs are developed based on the preferences you share with their team, and they also offer full private-label packaging services, everything from branding elements to premium box finishes.
Their engraving capabilities are especially impressive, allowing for detailed case-back or bracelet customization.
Packaging options include digital printing and hot stamping, making it easier to create a cohesive, premium unboxing experience.
For brands seeking a classic Swiss-influenced identity with strong customization options, Belair fits the bill.
MOQ
Typically discussed based on specific project requirements.
Pros
- Over 75 years of experience in watch manufacturing
- Uses only Swiss parts for high quality
- Affordable setup with low initial charges
- Comprehensive design assistance from the art department
- Customizable packaging options to enhance brand identity
Cons
- Limited space for logo imprinting due to watch design constraints
- MOQ details are not provided, requiring consultation
FAQs on Private Label Watch Manufacturers
What Is a Private Label Watch?
A private label watch is a watch that is made using a design that is unique to your brand.
Under a proper purchase agreement, your private label manufacturer can not offer the same design to other brands or use it to make watches under their own brand name.
Is Private Label Watches Dropshipping Profitable?
Yes, private label watches dropshipping can be profitable. There’s a strong demand for unique, branded watches, which offers a good opportunity for business owners.
However, private labeling often requires a big upfront investment because many manufacturers have high minimum order quantities (MOQs). This means you’ll need to spend a lot of money right away, which can be risky, especially if you’re new to the business.
This niche is usually better for experienced entrepreneurs who know the market and can handle their investment.
If you don’t have much experience, you are almost certain to run into challenges.
Are Swiss Watches Made in China?
Legally, a watch can only be ‘Swiss Made’ if:
- The watch movements are made in Switzerland
- 60% of the production costs for making the watch are incurred in Switzerland
- The technical development of the watch was done in Switzerland
- The movement or most of the assembly was done in Switzerland
Based on these regulations, it is not possible to manufacture a watch in China and label it Swiss Made. At the bare minimum, part of the watch development and encasement has to have happened in Switzerland for the watch to qualify as ‘Swiss Made’.
It is due to this reason that most private label manufacturers in USA, China, Australia, and other parts of the world have a watch factory in one country and another in Switzerland.
Why Do Swiss Made Watches Cost More?
Switzerland has, for decades, remained a leader in watch manufacturing. Swiss watch-making techniques are very refined and can only be compared to the Chinese adeptness at knife-making or the Germans’ expertise in machine production.
As such, the Swiss government established strict quality rules that govern what can qualify as a Swiss Made watch. These high standards, the high cost of achieving them, and the prestige that comes along with them make Swiss watches cost a little extra.
How Can I Find a Private Label Watch Manufacturer?
An online search could be an easy way to begin your search. This would give you a good idea of what manufacturer options you may have based on the designer you have in mind.
Make an effort to browse through different websites of private label watch suppliers and compare options before creating a shortlist. Online marketplaces like Alibaba could also be of great help.
If you prefer an in-person approach, you can make a shortlist of top custom watch manufacturers that you find promising and visit their workshops/factories.
Alternatively, you could look out for and attend exhibitions like the Hong Kong Watch and Trade Fair. They bring together so many international watch manufacturers that you would be spoiled for choice.
On the other hand, it could be that you are pressed for time or just prefer tge certainty of expert guidance. If so, then consider hiring a sourcing agent. They would find you private label watch manufacturers based on the kind of watches you need.
A sourcing agent could also provide a better turnkey experience to ease your private labeling experience. They could:
- Help you navigate product development
- Advise on or handle product branding processes on your behalf
- Negotiate suitable shipping terms with your manufacturer or handle shipping for you
- Execute order fulfillment if you are looking to dropship private label watches
To Sum It Up
If this list is anything to go by, there are more than enough private label watch manufacturers to go around.
The trick is to refine your vision for your watch brand as best as you can and find a manufacturer that can fulfill it with precision, on time, and on budget.
Are you having a hard time finding the right manufacturer for your private label watches?
We, at NicheSources, have a network of carefully vetted manufacturers and can work with you to find one that suits your needs.
Simply send us your brief and request a free quote and we will get back to you with how we can help you purchase from the supplier directly.
Very readable and informative. Saved this for future reference.
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated