Looking for the perfect cosmetics packaging suppliers? This guide highlights the most valuable beauty trade shows of 2025 for packaging buyers. I’ve researched these global events to help you discover innovative solutions and make meaningful industry connections.
This guide not only reveals where to find cutting-edge packaging solutions but also shares practical tips for standing out at these events and connecting with the best suppliers for your specific needs.
How to Evaluate and Select the Best Trade Shows for Your Business
Choosing the right trade shows is crucial for maximizing your sourcing efficiency and ROI. Not all beauty expos are created equal when it comes to cosmetics packaging. Here’s how to determine which events align best with your specific needs:
Assess Your Business Requirements First
Market Focus: Determine whether you need packaging for mass market, premium, or luxury cosmetics. European shows like Luxe Pack Monaco excel for luxury packaging, while Asian expos often showcase more cost-effective solutions.
Geographic Strategy: Consider where your target customers are located. If expanding into North America, prioritize Cosmoprof North America; for Middle Eastern markets, Beautyworld Dubai offers better regional connections.
Budget Considerations: Factor in all costs including registration, travel, accommodation, and shipping samples. Attending a regional show like CBE in Shanghai might be more economical than multiple international events if your primary goal is accessing Chinese cosmetic packaging suppliers.
Compare Trade Show Metrics
Exhibitor Relevance: Research past exhibitor lists to determine what percentage of vendors match your needs. A show with 200 relevant packaging suppliers is more valuable than one with 1,000 general beauty vendors.
Visitor Quality: Examine attendee demographics from previous years. Shows with higher percentages of procurement professionals and decision-makers typically yield better results than consumer-focused events.
Show Track Record: Established shows like Cosmoprof Worldwide Bologna have proven networking opportunities, while newer events might offer fresh connections but less predictable outcomes.
Consider Practical Logistics
Timing in Your Procurement Cycle: Schedule trade show visits 6-8 months before your packaging procurement deadlines to allow time for sampling, negotiations, and production.
Show Sequence: If attending multiple shows, plan a strategic sequence. For example, start with a major international show to identify trends like sustainable packaging, then follow with regional expos to find cost-effective implementations.
Resource Allocation: Determine whether to attend multiple smaller shows or invest deeply in one major event. For many SMEs, focusing resources on one or two key shows often delivers better results than spreading efforts thinly across many.
By carefully evaluating these factors, you can select the trade shows that offer the best potential return for your specific packaging needs and business goals.
Top Cosmetics Packaging Trade Shows in 2025
From luxury European designs to cost-effective Chinese solutions, these events cover diverse packaging options to meet different market requirements.
1. Cosmoprof Worldwide Bologna (Italy)
Date: March 2025 (exact dates TBD)
Location: Bologna, Italy
Why Attend:
- Recognized as one of the world’s most influential beauty trade shows, Cosmoprof Worldwide Bologna covers the entire cosmetics supply chain.
- Features the “Cosmopack” section, dedicated to cosmetics packaging, raw materials, OEM/ODM, and supply chain solutions.
- Attracts global cosmetics brands, packaging suppliers, and procurement
Who Should Attend: SMEs and sellers targeting international markets, particularly Europe and North America.
Why It’s a Top Pick: Cosmopack is a premier platform for cosmetics packaging, ideal for discovering high-end clients and innovative packaging solutions.
2. Cosmoprof North America (USA)
Date: July 2025 (exact dates TBD)
Location: Las Vegas, Nevada, USA
Why Attend:
- The leading beauty trade show in North America, part of the global Cosmoprof network, alongside its Bologna and Asia counterparts.
- Includes the “Cosmopack North America” section, focusing on cosmetics packaging, supply chain solutions, OEM/ODM, and innovation.
- Draws North American and global cosmetics brands, packaging suppliers, and buyers.
Who Should Attend: Procurement agents and SMEs aiming to expand in the North American market, especially those seeking US-based brands or suppliers.
Why It’s a Top Pick: As part of the Cosmoprof series, this expo is a top choice for sourcing cosmetics packaging in the USA, complementing opportunities in Europe and Asia.
3. Luxe Pack New York (USA)
Date: May 2025 (exact dates TBD)
Location: New York, New York, USA
Why Attend:
- The North American edition of the Luxe Pack series, focusing on luxury packaging solutions for cosmetics, fragrances, and other premium industries.
- Showcases innovative packaging designs, sustainable materials, and cutting-edge technologies.
- Attracts high-end cosmetics brands, designers, and procurement professionals from North America.
Who Should Attend: SMEs and sellers targeting premium cosmetics brands or seeking innovative packaging solutions in the USA.
Why It’s a Top Pick: Perfect for expanding into the US luxury market, especially for buyers prioritizing sustainable and innovative packaging.
4. Luxe Pack Monaco (Monaco)
Date: October 2025 (exact dates TBD)
Location: Monaco
Why Attend:
- A global leader in luxury packaging, covering cosmetics, fragrances, and other high-end industries.
- Highlights innovative packaging designs, sustainable materials, and advanced technologies.
- Attracts premium cosmetics brands and designers from Europe and beyond, making it an ideal place to connect with luxury perfume packaging suppliers.
Who Should Attend: Procurement agents and SMEs targeting high-end cosmetics brands or seeking innovative packaging solutions.
Why It’s a Top Pick: Ideal for expanding into the luxury market, especially for buyers prioritizing sustainable and innovative packaging.
5. Beautyworld Middle East (Dubai)
Date: October 2025 (exact dates TBD)
Location: Dubai, UAE
Why Attend:
- The largest beauty trade show in the Middle East, covering cosmetics, fragrances, packaging, and supply chain solutions.
- Attracts brands and buyers from the Middle East, Africa, and South Asia.
Who Should Attend: Procurement agents and SMEs targeting emerging markets in the Middle East and Africa.
Why It’s a Top Pick: The Middle East has a growing demand for high-quality cosmetics packaging, making this expo ideal for tapping into new markets.
Top Beauty Trade Shows in China
China is a global hub for cosmetics packaging, offering cost-effective, high-quality, and innovative solutions. The following trade shows are the leading platforms for sourcing packaging from Chinese suppliers, with Cosmoprof Asia and China Beauty Expo (CBE) being the most prominent.
6. Cosmoprof Asia (Hong Kong)
Date: November 2025 (exact dates TBD)
Location: Hong Kong, China
Why Attend:
- Asia’s largest beauty trade show, featuring a dedicated packaging and supply chain section.
- Attracts brands, suppliers, and buyers from the Asia-Pacific region and globally.
- Offers direct access to Chinese and Asian packaging suppliers, making it a prime spot for cost-effective sourcing.
Who Should Attend: SMEs and sellers looking to expand in Asia or source from Chinese suppliers.
Why It’s a Top Pick: Its proximity to China makes it an excellent platform for showcasing China sourcing advantages, especially for cost-conscious buyers.
7. China Beauty Expo (CBE) (Shanghai, China)
Date: May 2025 (exact dates TBD)
Location: Shanghai, China
Why Attend:
- China’s most influential beauty trade show, covering the entire cosmetics supply chain.
- Features a dedicated “Packaging and Supply Chain” section, showcasing cosmetics packaging, OEM/ODM, and logistics solutions.
- Attracts domestic and international brands, buyers, and suppliers.
Who Should Attend: SMEs and sellers looking to connect with Chinese brands and suppliers.
Why It’s a Top Pick: As China’s largest beauty expo, CBE is a prime platform for sourcing cosmetics packaging from Chinese suppliers. Working with a reliable China sourcing agent can help you navigate this show effectively.
8. Luxe Pack Shanghai (Shanghai, China)
Date: April 2025 (exact dates TBD)
Location: Shanghai, China
Why Attend:
- The Asian edition of the Luxe Pack series, focusing on luxury packaging solutions for cosmetics, fragrances, and other premium industries.
- Showcases innovative packaging designs, sustainable materials, and cutting-edge technologies, with a strong emphasis on the Asian luxury market.
- Attracts high-end cosmetics brands, designers, and procurement professionals from China and the Asia-Pacific region.
Who Should Attend: Procurement agents and SMEs targeting premium cosmetics brands or seeking innovative luxury packaging solutions in Asia.
Why It’s a Top Pick: Perfect for buyers looking to tap into China’s growing luxury market, Luxe Pack Shanghai complements the offerings of Cosmoprof Asia and CBE by focusing exclusively on high-end packaging.
Exploring More Cosmetics Packaging Opportunities in China
While Cosmoprof Asia and China Beauty Expo (CBE) are the leading beauty trade shows in China, there are additional specialized expos worth exploring for cosmetics packaging buyers, especially those seeking technical innovations and local supplier connections. As a China sourcing agent, NicheSources can help you navigate these events to maximize your sourcing potential.
9. China International Packaging Industry Exhibition (Sino-Pack)
- Date: March 2025 (exact dates TBD)
- Location: Guangzhou, China
- Why Attend: As China’s largest packaging industry expo, Sino-Pack covers solutions for cosmetics, food, pharmaceuticals, and more. Its cosmetics packaging section showcases materials, machinery, and design innovations.
- Who Should Attend: Procurement agents looking for a broad range of Chinese packaging suppliers.
- Why It’s Valuable: While not beauty-specific, Sino-Pack’s cosmetics packaging area is highly relevant for finding local suppliers and cost-effective solutions.
Practical Tips for Attending Beauty Trade Shows
Pre-Show Preparation:
- Research exhibitor lists and mark 3-5 must-see suppliers
- Prepare a concise requirements brief including quantities, materials, and budget
- Schedule appointments with key suppliers 2-3 weeks in advance
During the Show:
- Focus on sustainable packaging trends on day one, with bio-based materials rapidly replacing traditional plastics
- Document innovative designs, but always ask permission before taking photos
- Collect samples and pricing information, conducting preliminary screening before the show ends
Follow-Up Actions:
- Send thank-you emails within 48 hours after the event
- Organize all collected information within a week to identify the most promising suppliers
- Schedule video meetings to discuss potential partnerships in depth
Frequently Asked Questions
What is the biggest packaging trade show?
The biggest packaging trade show globally is Interpack, held every three years in Düsseldorf, Germany (next scheduled for 2026). While not beauty-specific, it features a significant cosmetics packaging section, showcasing the latest in packaging machinery, materials, and design trends. For North American buyers, Pack Expo International in Chicago (next in November 2024) is the largest packaging expo, offering a dedicated cosmetics packaging area.
What is the largest cosmetic trade show?
The largest cosmetic trade show worldwide is Cosmoprof Worldwide Bologna, held annually in Bologna, Italy. It attracts over 250,000 visitors and 3,000 exhibitors, covering the entire cosmetics supply chain, including a dedicated Cosmopack section for packaging. For North American buyers, Cosmoprof North America in Las Vegas is the largest regional cosmetic trade show, offering similar opportunities tailored to the US market.
How big is the beauty packaging market?
The global beauty packaging market is substantial and growing, valued at approximately $50 billion in 2023 and projected to reach $70 billion by 2030, with a compound annual growth rate (CAGR) of around 5%. Key drivers include rising demand for sustainable packaging, premiumization trends, and e-commerce growth. Europe and North America account for a significant share, with SMEs increasingly seeking innovative and cost-effective solutions, often sourced from China.
Who has the largest market for cosmetics?
The United States holds the largest market for cosmetics globally, with a market size exceeding $90 billion in 2023, followed by China and Japan. Europe, particularly France, Germany, and the UK, is also a major player, driven by luxury and premium brands. For SMEs, targeting these markets through the best beauty trade shows for cosmetics packaging is a strategic way to tap into high-demand regions.
What type of cosmetics sell the most?
Skincare products dominate cosmetics sales, accounting for over 40% of the global market, followed by haircare, makeup, and fragrances. Understanding the complete list of makeup products and their uses can help brands identify which packaging solutions to prioritize at trade shows.
Choose the Best Beauty Trade Shows for Your Sourcing Needs
Whether you’re attending international beauty trade shows like Cosmoprof Worldwide Bologna, tapping into North American markets via Cosmoprof North America, or leveraging China sourcing for cosmetics packaging at Cosmoprof Asia, strategic expo participation can elevate your business.
At NicheSources, we understand the challenges European and North American SMEs face in sourcing cosmetics packaging. As an experienced China sourcing agent, we specialize in helping you navigate these trade shows, connect with reliable Chinese suppliers, and secure cost-effective, high-quality packaging solutions.
Contact us today to learn how we can assist you in finding the best packaging solutions at the top beauty trade shows for cosmetics packaging in 2025.
