The global jewelry market was worth $353.26 billion in 2023 and is expected to grow at around 4.7% yearly until 2030.
For startups, breaking into the jewelry market is a golden opportunity – but also an uphill battle. Indeed, finding reliable jewelry manufacturers for small businesses can be quite a challenge.
Luckily, many manufacturers offer low minimum order quantities, customization options, and essential services that allow small businesses to test the market without significant upfront investment.
In this guide, we’ve compiled a list of top jewelry manufacturers known for their quality, flexibility, and business-friendly services.
Whether you’re looking for fashion jewelry, fine jewelry, or private label options, this list will help you find the right manufacturing partner to bring your designs to life.
Here’s a quick overview of the suppliers we’ve picked and what they’re best for:
| Supplier Name | Best For |
| Stuller | Ideal for jewelers seeking a vast inventory of ready-to-ship fine jewelry, findings, and customization options in the U.S. |
| NihaoJewelry | Best for businesses looking for affordable, trendy fashion jewelry with no minimum order requirements. |
| ZENZII | Perfect for retailers wanting bold, statement fashion jewelry designed for modern, fashion-forward consumers. |
| SOQ Jewelry | A great choice for startups and small businesses needing private-label jewelry and OEM/ODM services. |
| Joacii Jewelry | Best for those looking for high-end, custom fine jewelry with extensive material and design options. |
| Truegold Jewelry Factory | Ideal for businesses that need high-quality contemporary metal jewelry with flexible order quantities. |
| Rio Grande | Best for jewelry makers and artisans looking for tools, equipment, and raw materials to create their own designs. |
| Veryselection | A top choice for global buyers seeking an extensive range of affordable fashion jewelry with custom options. |
| DG Jewelry | Ideal for businesses looking for custom-designed, high-quality jewelry with a focus on craftsmanship and innovation. |
| C&C Jewelry Manufacturing | Best for brands looking for alternative metal jewelry with a strong focus on ethical and high-quality production. |
1. Stuller
Stuller is one of the largest jewelry manufacturers and wholesale suppliers in the United States.
Since 1970, they have been a go-to partner for small businesses, offering a wide range of high-quality jewelry products and professional services.
Their one-stop-shop model makes it easy for jewelers to source everything they need, from finished pieces to essential tools and packaging.
Location
- Lafayette, Louisiana, USA
Key Features
- Extensive product catalog, including bridal jewelry, fine jewelry, findings, mountings, diamonds, gemstones, tools, and packaging
- Strong reputation for high-quality products and reliable service
- Customization options, including engraving and CAD/CAM services for custom designs
- Jewelry repair services, such as stone setting and polishing
- Business support services, including shop setup assistance and digital solutions
MOQ
- Flexible MOQs—many items have no minimum order requirement
Pros
- Fast production lead times—many orders ship within 1-2 business days
- No sales tax on orders shipped outside of California
- 15-30 day return policy for most products
Cons
- Custom and specialized items may have higher MOQs
- Pricing can be higher compared to overseas manufacturers
2. NihaoJewelry
Based in Yiwu, China, NihaoJewelry is a leading online wholesale platform that specializes in sourcing high-quality fashion jewelry, accessories, and clothing.
Established in 2013, the company has become a top supplier of fashion products to customers worldwide offering over 200,000 fashion products with new styles added weekly.
NihaoJewelry’s strong supply chain and logistics capabilities enable efficient delivery of products to clients across more than 200 countries and regions at competitive wholesale prices.
Location
Yiwu, China
Key Features
- Over 200,000 fashion jewelry and accessory products
- More than 1,000 new items added daily
- Competitive wholesale prices with frequent discounts and promotions
- Multi-lingual website and multi-currency support for global customers
- Strong shipping and customs clearance capabilities
MOQ
- Flexible MOQ—small businesses can order single pieces
Pros
- Low wholesale prices help maximize profit margins
- Frequent shipping promotions and discounts
- Allows small businesses to test products with minimal investment
Cons
- Higher shipping costs for international customers
3. ZENZII
ZENZII, a fashion jewelry company based in Atlanta, Georgia, is renowned for has been empowering women through its trendy and high-quality jewelry designs since 2008.
Trusted by retailers of all sizes, ZENZII offers a wide range of jewelry, including necklaces, earrings, bracelets, rings, and accessories.
ZENZII’s products are artfully crafted with premium materials, including brass or premium alloy plated with 18K gold, and resin or acetate styles polished to a high-gloss finish.
All jewelry is hypoallergenic, free from nickel and lead, making it suitable for sensitive skin.
Location
Atlanta, Georgia, USA
Key Features
- Fashionable and trend-driven jewelry designs
- Hypoallergenic jewelry, free from nickel and lead
- Customization and personalization options available
- Virtual “online trade shows” showcasing the latest collections
- Same-day processing and shipping for orders placed before 3 PM EST
MOQ
- $150 minimum order required to open a wholesale account
Pros
- High-quality jewelry at competitive wholesale pricing
- Volume discounts available for bulk orders
- Excellent customer service and support
- 30-day return policy for unworn products
Cons
- Requires a minimum order of $150 for wholesale purchases
4. SOQ Jewelry
SOQ Jewelry, established in 2012 and based in Zhejiang, China, is a direct fashion jewelry manufacturer that specializes in offering custom manufacturing and design services to jewelry designers, brands, and small businesses.
With a focus on crafting versatile, trend-forward jewelry, the company boasts its own manufacturing facilities in China, featuring over 10 production lines and an impressive annual output value ranging from $50 million to $100 million.
Location
Zhejiang, China
Key Features
- Offers OEM and ODM services for custom jewelry manufacturing
- Wide selection of jewelry styles, including stainless steel, gold-plated, and silver jewelry
- Comprehensive support from sample creation to quality control and on-time delivery
- Lead time of approximately 30 days
- 24/7 multilingual customer service support
MOQ
- No minimum order requirements, making it accessible for businesses of all sizes
Pros
- Custom jewelry manufacturing tailored to unique business needs
- Strong quality control measures to maintain product consistency
- Competitive wholesale pricing
Cons
- Longer lead times compared to ready-made wholesale jewelry suppliers
5. Joacii Jewelry
Founded in 1998, Joacii Jewelry is a leading jewelry manufacturer and wholesaler based in Xiamen, China. With over 20 years of experience, Joacii specializes in high-quality solid gold and sterling silver jewelry.
The company operates multiple production lines equipped with advanced technology, producing a wide range of fine jewelry, including rings, necklaces, earrings, and bracelets.
Joacii exports to over 100 countries and offers comprehensive customization services for brands and small businesses.
Location
Xiamen, China
Key Features
- Extensive product range, including rings, necklaces, earrings, bracelets, and other accessories
- Offers 100% solid gold jewelry in multiple karats (9K, 12K, 14K, 18K, and 22K)
- Specializes in sterling silver and other fine metal jewelry, including diamond, gemstone, and pearl pieces
- Comprehensive customization services, including 3D design, sampling, manufacturing, private labeling, and packaging solutions
- Lead time: 30-35 days for samples, around 30 days for mass production
MOQ
- As low as 5 pieces for catalog designs
- 60-100 pieces for customized jewelry
Pros
- Flexible MOQs, making it suitable for small businesses
- Strong focus on high-quality materials and craftsmanship
- Advanced manufacturing technology for precision and durability
Cons
- Longer lead times for sample and mass production
6. Truegold Jewelry Factory
Founded in 2009, Truegold Jewelry Factory is a Shenzhen-based manufacturer specializing in high-quality metal jewelry.
The company is widely recognized for its expertise in producing modern rings, along with other accessories like cufflinks and bracelets.
Truegold utilizes advanced machining equipment and a strict quality control system to maintain high production standards.
While primarily serving Chinese and Hong Kong trade companies, it also exports globally, making it a reliable option for international buyers.
Location
Shenzhen, China
Key Features
- Specializes in manufacturing rings, cufflinks, bracelets, and other accessories
- Uses diverse materials, including tungsten carbide, ceramic, pure titanium, 316L stainless steel, and cobalt chrome
- Custom design and manufacturing services for unique jewelry pieces
- Competitive production lead time of 2-4 weeks
MOQ
- No minimum order requirement
Pros
- Accessible for small businesses and independent designers
- Flexible order quantities with no MOQ restrictions
- 30-day return policy for added buyer confidence
Cons
- Primarily serves Chinese and Hong Kong trade companies, so international buyers may need to navigate export processes
7. Rio Grande
Rio Grande is a prominent jewelry-making equipment, tools, and supplies company based in Albuquerque, New Mexico, USA.
Founded in 1944 by jeweler Saul Bell, the company has been part of Berkshire Hathaway since 2013.
Rio Grande supports the art and industry of jewelry-making by offering a comprehensive range of products, including silver findings, fabrication materials, metalsmithing tools, jewelry displays, packaging, casting machines, soldering and welding torches, gemstones, and bead stringing materials.
The company also caters to craft artisans working with enamels, resins, copper, bronze, and precious metal clays.
Location
Albuquerque, New Mexico, USA
Key Features
- Offers a wide range of jewelry-making supplies, including metals, tools, findings, gemstones, and packaging
- Specializes in materials for metalsmithing, casting, soldering, and bead stringing
- Supports craft artisans working with enamels, resins, copper, bronze, and precious metal clays
- Regularly hosts jewelry-making workshops and educational programs
MOQ
- Varies by product, but many items are available in small quantities
Pros
- Strong reputation for quality and reliability
- Excellent customer service and technical support
- A go-to source for both finished jewelry components and manufacturing equipment
Cons
- Pricing may be higher compared to overseas suppliers
- Limited selection of ready-made jewelry, as the focus is on tools and materials
8. VerySelection
VerySelection is a well-known wholesale jewelry manufacturer and supplier based in China, offering a wide range of fashion jewelry and accessories.
The company specializes in both ready-made and custom jewelry manufacturing, making it a valuable partner for small businesses looking for unique designs.
With a user-friendly online platform and international shipping options, VerySelection makes it easy for retailers to source high-quality jewelry at competitive prices.
Location
Shenzhen, China
Key Features
- Extensive selection of fashion jewelry, including necklaces, earrings, bracelets, and rings
- Custom jewelry manufacturing services for personalized designs
- Easy-to-use online platform for browsing and ordering
- Global shipping with multiple delivery options
- Multi-lingual customer support and various payment methods for international buyers
MOQ
- No minimum order requirement, making it accessible for businesses of all sizes
Pros
- Flexible purchasing options, allowing businesses to test new products with small orders
- Customization services for creating unique jewelry designs
- Competitive wholesale pricing for better profit margins
Cons
- Shipping costs may vary depending on order size and destination
- Production times for custom designs may be longer than standard products
9. DG Jewelry
DG Jewelry, founded by Mr. Zhou in 2013, is a custom fashion jewelry manufacturer based in Dongguan, Guangdong, China.
The company specializes in blending artisanal craftsmanship with modern design, offering high-quality, stylish, and durable jewelry pieces.
With over 200 employees, DG Jewelry provides extensive customization options, making it a preferred choice for businesses seeking unique jewelry designs.
Location
Dongguan, China
Key Features
- Custom jewelry manufacturing services for personalized designs
- Wide range of materials, including stainless steel, silver, gold, titanium, brass, and tungsten
- Global shipping, catering to international clients
- Dedicated design team combining traditional craftsmanship with modern techniques
MOQ
Varies depending on the product and customization level; specific details are not readily available.
Pros
- Extensive customization options to meet diverse business needs
- High-quality manufacturing with strict quality control
- Competitive pricing for custom jewelry production
Cons
- Multiple companies with similar names may cause confusion
- Custom orders may require higher MOQs, which could be a challenge for small businesses
10. C&C Jewelry Manufacturing
C&C Jewelry Manufacturing, Inc., founded in 2001, is a leading jewelry manufacturer based in Los Angeles, California, USA.
The company specializes in high-quality alternative metal jewelry, catering to jewelers looking for durable and stylish designs.
C&C Jewelry is known for its commitment to service, transparency, and quality, making it a trusted partner for businesses seeking unique and innovative jewelry options.
Location
Los Angeles, United States
Key Features
- Specializes in alternative metal jewelry
- Industry-leading designs tailored to modern tastes
- Strong commitment to quality assurance
- Prioritizes customer service and business transparency
- Implements an anti-synthetic diamond policy to maintain ethical standards
MOQ
No specific information available regarding minimum order quantity (MOQ).
Pros
- High-quality products with strict quality control
- Unique and stylish designs using alternative metals
- Strong focus on customer service and ethical business practices
Cons
- Limited information on pricing and MOQs
- Specialization in alternative metals may not suit businesses looking for traditional precious metal jewelry
Tips for Choosing the Right Manufacturer for Startups
Starting a partnership with a jewelry supplier is a critical decision for your small business. Here are some tips to keep in mind:
- Assess Product Quality – Request samples to evaluate craftsmanship, material quality, and finishing before committing to bulk orders.
- Check MOQs – Opt for manufacturers with low MOQs to avoid overstocking and minimize financial risk.
- Look for Customization Options – If your business relies on unique designs, choose a manufacturer that offers custom design services, engraving, and various plating options.
- Sourcing Agent as a Possible Solution – If navigating suppliers feels overwhelming, a sourcing agent can connect you with reliable manufacturers, negotiate pricing, and handle logistics
- Consider Lead Times and Production Capacity – Ensure the manufacturer can meet your demand while maintaining consistent turnaround times for restocking and scaling your business.
- Compare Pricing and Hidden Costs – Beyond product cost, factor in shipping fees, taxes, and additional services like branding or packaging to get a clear picture of your total expenses.
By keeping these factors in mind, you’ll be able to find a manufacturer that aligns with your business needs and long-term goals.
Frequently Asked Questions
Where Do Most Jewelry Stores Get Their Jewelry?
Most jewelry stores source their products from wholesale jewelry manufacturers, suppliers, and distributors.
Many retailers buy directly from manufacturers in China, India, Thailand, and the United States, where large-scale production keeps costs low.
Some stores also work with custom jewelry makers to create unique designs, while others purchase from trade shows, online marketplaces, or local artisans.
Is a Small Jewelry Business Profitable?
Yes, a small jewelry business can be highly profitable, especially with the right niche, branding, and marketing strategy.
Profit margins in the jewelry industry are often high, particularly for handmade, custom, or fine jewelry.
Online platforms like Etsy, Shopify, and Instagram have made it easier for small jewelry businesses to reach customers globally with lower overhead costs.
How Much Does It Cost to Start a Small Jewelry Business?
The cost of starting a small jewelry business varies depending on factors like materials, manufacturing, branding, and marketing. Here’s a rough estimate:
- Handmade jewelry business: $500 – $5,000 (materials, tools, and online setup)
- Dropshipping jewelry business: $100 – $1,000 (website, marketing, and supplier fees)
- Custom or fine jewelry business: $5,000 – $50,000+ (manufacturing, inventory, and branding)
Starting small and scaling gradually is often the best approach for new jewelry entrepreneurs.
How Can I Find Reliable Jewelry Manufacturers for My Small Business?
To find trustworthy jewelry manufacturers that are affordable, start by evaluating their industry reputation and the quality of their products.
Then, seek recommendations from other business owners, and consider visiting trade shows where manufacturers showcase their capabilities.
Working with a sourcing agent like NicheSources streamlines the process of finding reliable suppliers.
They’ve done the legwork to ensure secure and dependable transactions, saving you the hassle.
What Are the Benefits of Partnering With Wholesale Jewelry Manufacturers for My Startup?
Working with a wholesale jewelry manufacturer offers several advantages, including:
- Lower Costs – Bulk pricing reduces per-unit costs, increasing profit margins.
- Consistent Supply – Reliable manufacturers ensure you have a steady inventory.
- Customization Possibilities – Many manufacturers offer private labeling and design customization.
- Scalability – As your business grows, a wholesale partner can meet increasing demand.
- Global Shipping – Many manufacturers provide international shipping and fulfillment options.
What Should I Look for When Choosing a Jewelry Manufacturer for Custom Designs?
When selecting a jewelry manufacturer for custom designs, consider the following factors:
- Customization Options – Ensure they offer a range of materials, finishes, and design flexibility.
- Quality and Craftsmanship – Check for experience, past work samples, and quality control measures.
- MOQ (Minimum Order Quantity) – Choose a manufacturer that aligns with your budget and order size.
- Production Time – Understand their lead times to ensure timely delivery.
- Reputation & Reviews – Look for testimonials and industry reputation.
- Communication & Support – A reliable manufacturer should provide clear communication and updates.
What Essential Steps Should I Follow to Start a Private Label Jewelry Line?
To launch a private label jewelry line, follow these key steps:
- Identify Your Niche – Decide on your jewelry style, materials, and target audience.
- Research and Find a Manufacturer – Look for a reliable jewelry supplier that offers private labeling.
- Develop Your Designs – Work with the manufacturer to create unique designs or customize existing ones.
- Set Up Branding & Packaging – Design a logo, brand identity, and custom packaging.
- Create an Online Store & Marketing Plan – Build a website, set up social media, and plan your marketing strategy.
- Order Samples & Test Quality – Ensure the final product meets your standards before bulk orders.
- Launch & Scale – Start selling, collect customer feedback, and scale your business gradually.
Take the Next Step with NicheSources
Are you ready to take your jewelry business to the next level? At NicheSources, we connect you with reliable jewelry manufacturers in China, helping you to source high-quality products at competitive prices.
Our expert team will guide you through the entire sourcing process, from product selection to logistics and shipping.
Contact us today to learn more about our jewelry sourcing services and how we can help you grow your business. We look forward to working with you!
