Ninja is one of the most popular kitchen appliance brands out there, from blenders and air fryers to coffee makers and more.
But have you ever stopped to wonder where Ninja products are actually made?
The answer isn’t just one country. Over the years, Ninja’s manufacturing locations have changed, and there’s a good reason behind it.
In this article, we’ll cover everything about Ninja products including where they’re made and the current status of the company.
Key Takeaways
- Most Ninja products are now made in Southeast Asia, including Vietnam, Thailand, Malaysia, Indonesia, and Cambodia.
- The shift started after U.S. tariffs on Chinese imports made manufacturing in China more expensive.
- 90% of U.S. Ninja products are no longer made in China (as of mid-2025).
Who Owns Ninja?
Ninja is a household name in the world of blenders, air fryers, and other small kitchen appliances, but who actually owns the brand?
Ninja is owned by SharkNinja, Inc., a company headquartered in Needham, Massachusetts, USA. Even though the brand is American in both design and leadership, it has been through a period of international ownership.
We won’t dive too deep into the details, but here’s an overview of how the company’s ownership and structure have shifted over the years.
- In 2017, SharkNinja was acquired by JS Global Lifestyle, a Chinese appliance group that also owns Joyoung.
- This partnership gave SharkNinja access to advanced Chinese manufacturing and helped expand its global product line.
- Ninja collaborated with Joyoung to launch the Ninja Foodi, blending U.S. market insight with Chinese production expertise.
- In July 2023, SharkNinja separated from JS Global and became an independent public company listed on the NYSE (ticker: SN).
- The spin-off marked SharkNinja’s return as a standalone American brand, though it still maintains a global supply chain.
- Today, SharkNinja’s design, R&D, and leadership are based in the U.S., with CEO Mark Barrocas emphasizing reduced dependence on China while continuing global innovation.
So yes, Ninja is an American company, both in its origins and current structure, even though it previously operated under Chinese ownership and still partners with overseas manufacturers for production.
Where Are Ninja Products Made?
If you flip over a Ninja blender or air fryer today, you probably won’t see “Made in China” anymore. That’s because in recent years, Ninja has quietly moved most of its production to Southeast Asia, and there’s a pretty good reason for it.
Why the Big Shift?
Back in 2018, the U.S. hit Chinese imports with heavy tariffs. That made it a lot more expensive to produce appliances in China for the U.S. market. So, like many global brands, SharkNinja (Ninja’s parent company) started rethinking where their products should be made.
By mid-2025, SharkNinja said that about 90% of Ninja products sold in the U.S. were no longer made in China. And they plan to wrap up the shift completely by the end of the year.
So… Where Are Ninja Products Made Now?
These days, Ninja appliances are mostly made in Southeast Asia, in countries like:
- Vietnam
- Thailand
- Malaysia
- Indonesia
- Cambodia
From air fryers and blenders to coffee makers and food processors, a lot of Ninja’s fan-favorite products now roll off assembly lines in these countries. It’s all part of a bigger plan to keep production lean, fast, and globally balanced.
Why those countries?
Because they checked all the right boxes:
- Lower labor costs
- Growing manufacturing hubs
- Favorable trade terms with the U.S.
- A lot of existing expertise in making appliances and electronics
And in many cases, the same manufacturers Ninja worked with in China simply moved their operations to nearby countries. So while the location changed, the production quality and processes stayed consistent.
Why Not Just Make Ninja Products in the U.S.?
The answer’s simple: the U.S. doesn’t have the right supply chain for this kind of manufacturing.
In fact, SharkNinja’s CEO, Mark Barrocas, said it bluntly:
“There’s no supply chain for U.S.-made blenders.”
Unlike Southeast Asia, the U.S. lacks the factory ecosystem needed to source parts like motors, heating elements, and plastic molds, all the little things that make appliances tick.
So even though Ninja is very much an American brand, overseas production still makes the most sense.
Were Ninja Products Made in China?
Yes, for years, China was the main manufacturing hub for Ninja appliances.
From blenders and air fryers to coffee makers and pressure cookers, most Ninja products were assembled in Chinese factories, especially in well-known manufacturing regions like Shunde in Guangdong province, and Cixi and Yuyao in Zhejiang province.
During the 2010s, producing in China made a lot of sense. Labor was affordable, the supply chain was fast and efficient, and the country had some of the most advanced small appliance factories in the world.
Chinese Factories for Small Appliance Contract Manufacturing
So Ninja may have shifted most of its production out of China, but that doesn’t mean China’s out of the game. In fact, if you’re in the business of sourcing air fryers, blenders, or kitchen gadgets, China is still the global powerhouse when it comes to small appliance manufacturing.
Let’s take a closer look.
China Still Runs the Show for OEM & ODM
Even though final assembly for Ninja products now happens in Southeast Asia, many key components are still sourced from China, and for good reason.
China’s appliance industry has had a head start for decades. It’s packed with:
- Highly specialized factories
- Advanced tooling and automation
- Efficient supply chains
- Skilled labor with deep category experience
Regions like Guangdong and Zhejiang have entire cities built around appliance production. You can find world-class OEM/ODM factories that don’t just build appliances, they help design and customize them, too.
Even if Ninja isn’t assembling products in these cities anymore, you’ll find factories that produce for other major global brands, and they’re open for business.
| Factory Name | Location | Known For | Notable Clients |
| Yuyao Biyi Appliances | Zhejiang | Air fryers, small kitchen appliances | Ninja, Philips, Newell |
| Xinbao (Donlim) | Guangdong | Coffee makers, kettles, air fryers | Electrolux, Panasonic, Conair |
| Cixi Jiale Intelligent Tech | Zhejiang | Air fryers (global leader) | Xiaomi, Joyoung, Panasonic |
| Boling Electrical | Ningbo | Blenders, juicers, upscale appliances | Nutribullet, Bosch, SEB |
Fun fact: Yuyao Biyi was once linked to Ninja’s air fryer production before the brand shifted operations.
Want to learn more about how other big brands handle their production? Here’s a list. You’d be surprised to see how many of them outsource production to China in some capacity.
- Where Are Yeti Coolers Made
- Where Are Green Pans Made
- Where Are Stanley Cups Made
- Where Are Kershaw Knives Made
- Where are Nike Shoes Made
- Where Are Adidas Made
Benefits of Sourcing from Chinese Factories
Even though brands like Ninja are shifting final assembly out of China, the country is still the undisputed king of small appliance sourcing, and for good reason.
1. Cost-Effective (Without Cutting Corners)
Let’s start with the obvious: China is still one of the most cost-efficient places to make things, especially at scale.
Why? Because factories here benefit from:
- Decades of process optimization
- Huge production volumes (aka economies of scale)
- Tight supplier networks that reduce logistics costs
The result? You get more for less, without having to compromise on quality.
2. A Fully Built-Out Supply Chain
In places like Shunde or Cixi, factories don’t have to wait weeks for parts to arrive from another country, they can get motors, circuit boards, plastic molds, packaging, and tooling all within a few miles.
That means:
- Faster production times
- Lower shipping costs
- Easier scaling when your order size grows
For you, that translates to smoother operations and fewer delays.
3. OEM & ODM Flexibility
Need your own branding on the product? Want to tweak a design or create something new from scratch?
Chinese factories are incredibly flexible when it comes to customization. Most offer:
- OEM (your brand on their existing product)
- ODM (custom product built from your specs)
Whether you’re starting a niche appliance brand or building a product line for retail, they’ll usually work with you on mold development, packaging, and even user manuals.
4. Serious Manufacturing Experience
We’re not talking about trial-and-error workshops here. These are seasoned factories that have:
- Produced for brands like Philips, Panasonic, Hamilton Beach, and Ninja
- Built millions of units annually
- Mastered strict quality standards (ISO, CE, UL, RoHS, etc.)
In short: you’re working with pros.
5. Competitive Shipping & Export Infrastructure
China has a well-oiled export machine, from factory to port to container ship.
Ports like Ningbo and Shenzhen handle massive daily volumes and are connected to global trade lanes, which means:
- Predictable lead times
- Competitive freight rates
- Fewer customs headaches
6. Fast Iteration & Trend Responsiveness
China is known for its speed. If a new trend pops up, Chinese factories can prototype, test, and start producing faster than most countries can schedule a meeting.
This kind of agility is a major plus if you’re trying to launch fast or ride a seasonal wave.
Quality Assurance in Cross-Border Manufacturing
Manufacturing overseas can raise a few eyebrows, especially when it comes to quality.
But brands like Ninja show that with the right systems in place, you can produce high-quality products even from thousands of miles away.
Here’s how to keep quality in check when sourcing internationally:
- Be specific with your specs: List out materials, motor power, dimensions, safety features, the more detailed, the better.
- Work with certified factories: Look for ISO 9001, CE, UL, or RoHS certifications to ensure they meet global standards.
- Use third-party inspections: Hire local QA teams to check products during and after production.
- Set clear AQL limits: Agree on how many defects (if any) are acceptable before a shipment is rejected.
- Start with samples and pilot runs: Always test a small batch before committing to full-scale production.
- Stay in touch throughout the process: Regular check-ins = fewer surprises and better results.
Final Thoughts
Manufacturing is no longer tied to one country. It’s global, strategic, and constantly evolving.
While Ninja now assembles most of its products in Southeast Asia, China remains a major player in small appliance sourcing, especially when it comes to OEM/ODM opportunities, component quality, and manufacturing speed.
Whether you’re building your own appliance brand or looking for trusted factories to scale production, it’s all about finding the right partner, one that can deliver quality, speed, and flexibility without breaking your budget.
At NicheSources, we connect you with vetted, high-quality manufacturers across China. Whether you’re just starting out or scaling up, we’ll help you find the right factory, negotiate the right deal, and stay in control of quality every step of the way.
Reach out to NicheSources today to find your ideal manufacturing partner.
