The Best Private Label Hair Products Manufacturer for Your Brand in 2023 [List]

by Stanley


If you’ve been wanting to launch a hair care brand for a while, let 2023 be the year you start, and your first step is to find the best private label hair products manufacturer. 

But, this can be a daunting task, especially if you’re new in eCommerce and don’t have the needed network and resources. 

So, we’re here to simplify your job. We’ll help you learn how to start a private label hair care business and give you a list of the 25 best private label hair products manufacturers.

Let’s jump right in! 

What Are Private Label Hair Care Products?

Private label hair care products are developed and manufactured by third-party suppliers and then branded and modified before being sold in bulk to a brand. 

If you’re thinking of starting a private label hair care eCommerce business, then you’re likely referring to sourcing your products from a third-label supplier (also called a private label manufacturer). 

What Are Private Label Hair Care Products

How to Find Private Label Hair Care Manufacturers?

To do your research and find the best private label hair care supplier for your specific needs, try some of these techniques:

1. Bookmark This List

Scroll a bit below and you’ll find a list of 25 great private label hair product manufacturers you can use for your new business. 

2. A Google Search

The next thing you can do is head over to Google and search for “private label hair products manufacturers” or “private label hair care suppliers”. See if you like any of the results you get. 

3. B2B Marketplaces

Platforms like Alibaba or Made-in-China are your third option. Simply search for “private label hair care” and you should get many different options to choose from. 

4. A product sourcing agent

Finally, you can work with a product sourcing or dropshipping agent in China who can help you find hair care suppliers and private label your products. 

25 Best Private Label Hair Products Manufacturers

We rolled up our sleeves and dug deep to do our research properly so that you don’t have to do it. Here’s our list of the 25 best private label hair products manufacturers for your new brand:

1. Alibaba (China)

Alibaba is the go-to B2B marketplace for private label hair product manufacturers. However, always check the supplier and product reviews before placing a bulk order. If possible, we recommend ordering a sample first.

Another important thing to consider when it comes to buying hair care products from Chinese suppliers is the certificates and regulations of the products. Is the product FDA registered and approved? If not, this could be an issue if you’re selling to US customers.


2. ThomasNet (USA)

ThomasNet is a free US directory of suppliers and manufacturers. There, you can find over 500,000 suppliers selling 6+ million different products. 

In the hair care category alone, you have close to 500 different suppliers to choose from. All in all, it’s a great place to gather insights and check out different options. 


3. Private Label Dynamics (Australia)

Private Label Dynamics is an Australian-owned wholesaler and worldwide distributor of private label, vegan, organic products.

They offer a line of ready-to-brand product formulas or can help you create a signature product for your business.

With this Australian private label hair products manufacturer, you can choose between a wide range of products, such as shampoo and conditioner, styling hair products, men’s hair, and more. 

Private Label Dynamics

4. Genesis Private Label (USA)

If you want to build a brand based on natural ingredients and sell private label hair care products that are sulfate-free, gluten-free, and animal cruelty-free – check out Genesis. 

They’re a US manufacturer and private label wholesaler of high-quality natural hair products. 

With Genesis Private Label, you can choose between different types of shampoos and conditioners, hairsprays, hair oils, hair styling products, etc. 


5. Dreamline Beauty (USA)

Dreamline Beauty is a US-based private label hair care manufacturer that can help you build a brand selling high-quality products. 

In addition to packaging with award-winning design solutions, they offer low MOQs and custom orders. You can choose from 85+ professional-grade formulations, or create a custom one.

With Dreamline Beauty, you can private label shampoos and conditioners, men’s hair products, styling products, hairsprays, deep treatments, and more. 

Dreamline Beauty

6. HSA Cosmetics (Italy)

HSA Cosmetics is a supplier that’s perfect for developing your private label hair care line. 

With HSA, you can build a brand and resell any type of hair color, shampoos, conditioners, and more. 

They’re based in Italy and have been operating since 1982. At the moment, they have over 1000 private label hair products to choose from. 

HSA Cosmetics

7. Signature Formulations (USA)

From private label hair mousse to shampoos, hairsprays, hair masks, and conditioners – with Signature Formulations as your supplier, you can have it all. Choose from over 60 different product styles!

This US-based private label hair products manufacturer is great if you want to start with low MOQs and a local supplier. They’re trustworthy, considering that they’ve been in business since 2007. 

To ensure you like the product before private labeling it and making it your own, you can order one of their Try Me Kits and sample them by yourself. 

Signature Formulations

8. Pravada (USA, Canada)

Pravada is a leading US and Canadian manufacturer of skin care and hair care products that are natural, organic, and not tested on animals. 

With Pravada as your private label contract manufacturer, you can choose between 200+ formulations of products, including:

  • Private label shampoo
  • Hair treatment products
  • Hairstyling products
  • Hair bars
  • Conditioners
  • Hair oils
  • Sprays with different actions

9. Private Label Hair Care Co (USA)

Private Label Hair Care is a US-based supplier and manufacturer of hair care products. Their product selection includes a shampoo, conditioner, spray conditioners, oils, split end tamers, and serums. 

Contrary to many other suppliers on this list, this one will ship out their products without a label, so product branding is up to you in this case. 

Private Label Hair Care Co

10. Tropical Products (USA)

If you’re looking to build a brand of organic products, then Tropical Products might be the supplier you’re looking for. 

This US-based supplier offers private label products in three categories:

  • Personal care
  • Home care
  • Pet care

In the category of personal care, you can find many sub-categories of skincare and hair care products, including (but not limited to) conditioners, detanglers, hair mousse, shampoos, shine sprays, oils, and more. 

Tropical Products

11. Professional Beauty Systems (UK)

Next, we’re going to take a look at Professional Beauty Systems or shortly PBS, a UK-based manufacturer and private label supplier of hair care and skin care products. 

For those of you who need full customization options and free hands to modify and adjust a product, PBS could be a great solution. They have vast manufacturing capacities and can help you build a professional hair care brand from scratch. 

Professional Beauty Systems

12. OEM Co. (Japan)

OEM Co. is a one-stop-shop for launching a brand – from product development and prototypes to final manufacturing and packaging. 

Aside from other cosmetics and skincare products, this Japanese supplier offers hair care products as well:

  • Shampoo
  • Hair restorer
  • Conditioner
  • Hair oil
  • Hair treatments
  • Dry shampoo

13. Max Private Label (USA)

With Max Private Label as your manufacturer, you can build a brand and sell your own:

  • Shampoos
  • Sulfate-free shampoos
  • Styling gels
  • Hair serums
  • Color protectant products
  • Conditioners
  • 2-in-1 shampoo and conditioner
  • Thermal protectant products
  • Hair tonics

They offer a full package service including blending, filling, packaging, product development, supply chain management, and warehousing. Everything a brand needs to start. 

Max Private Label

14. IndiaMART (India)

IndiaMART is a well-known B2B and C2C platform where you can find thousands of suppliers and manufacturers in different niches, including hair care. 

All you need to do is type “private label hair care” and you’ll quickly see a list of many different manufacturers to choose from. 


15. Schwartz Natural Cosmetics (Israel)

With Schwartz Natural Cosmetics, you can launch a brand selling vegan or fruit-based products for different hair types. For example, shampoos, conditioners, hair treatments, hair masks, etc. 

To help you create your first product line and start selling products, this supplier offers private labeling and contract manufacturing as services. 

For private labeling, you can choose from 100+ existing formulas with an MOQ starting at 2000 pieces. So, this supplier is more suitable for those of you interested in bulk purchases.


16. Tricobiotos (Italy)

With this Italian private label hair care manufacturer, you can build a product line by choosing from a vast selection of hair products. They offer anything you can think of, from hair colors to shampoos, hair treatments, and everything in between. 

Tricobiotos offers full-service private labeling of your product line, from developing formulas to packaging and branding. 


17. RainShadow Labs (USA)

Although RainShadow Labs is more skin care-oriented, they also offer a wide range of FDA-registered and approved vegan hair care formulations. 

With this US supplier, you can choose between different shampoos, conditioners, gels, hair powders, and similar. 

RainShadow Labs

18. Envii Labs, Inc. (USA)

Envii Labs is a US-based private label hair and skin care manufacturer. 

In the category of hair care, you can choose between:

  • Shampoos
  • Styling products
  • Conditioners
  • Men’s grooming products

To check if you like their products, Envii Labs offers ordering trial kits of their generic, unbranded products as samples. 

Envii Labs

19. KO-Pack (USA)

Next, we have KO-Pack, a US-based hair care manufacturer that specializes in private labeling essential oils, personal care products, hair care products, and Aloe vera gel. 

With KO-Pack as your supplier, you’ll have low MOQs and enjoy services like product development, contract packaging, and order fulfillment. 


20. Made-in-China (China)

Made-in-China is a marketplace of different suppliers, similar to Alibaba. Since this is mainly a bulk-oriented platform, you’ll mostly see hair care private label manufacturers with MOQs starting from 1000 pieces. 

But, if you’re lucky, you might find suppliers selling at 100 or 500-piece MOQs.

When it comes to product selection, Made-in-China has a lot to offer. You can find almost any hair product you can imagine. 


21. Niche (China)

Niche is an industry-leading product sourcing agent in China that offers a full package of services for drop shippers and eCommerce owners that want to white label or private label a product.

With Niche, you can have a local agent in China who sources the best quality products and takes care of product development, product branding, product packaging, and order fulfillment. They’re a literal one-stop-shop for all eCommerce needs. 


22. ileezon (China)

With ileezon, you can choose between several private label hair products, including shampoos, conditioners, hair gels, pomades, hair serums, oils, hair sprays, etc. 

If you want to focus on niche markets, ileezon can help you sell African-American hair care products, men’s grooming products, keratin-infused products, and more. 


23. Derde Puffin Groop (USA)

Specialized only in hair care, Derde Puffin Group is a US hair care manufacturer that categorizes its products into two groups based on hair types:

  • Fine to medium hair
  • Medium to coarse hair

You can easily test their product before placing a bulk order by purchasing a sample kit. This will give you the chance to see and test the product before deciding. In a niche like hair care, physical touch with the product is crucial. 

Derde Puffin Groop

24. Delia Cosmetics (Poland)

If you have an EU customer base or are located in Europe, the Polish Delia Cosmetics supplier could be a great option. 

Aside from many other categories, they also offer contract manufacturing and private labeling of different hair care products, including but not limited to shampoos, conditioners, masks, serums, oils, and styling products. 

Delia Cosmetics

25. Hara Naturals (India)

Hara Naturals is a great Indian private label hair products manufacturer that offers a palette of natural formulas to choose from. 

With Hara Naturals, you can choose all the typical hair care and styling products, with the addition of Henna (a traditional natural hair color). 

Hara Naturals

FAQs about Starting a Private Label Hair Product Business

As always, let’s take a look at the most frequently asked questions on the topic of starting a private label hair product business and finding the right manufacturers:

What Are Private Label Hair Products?

Private label hair products are those with your name, branding, and modification, but manufactured by a third-party supplier. 

So, private labeling of hair products is simply the supply method chosen, it has nothing to do with the front-end or image of the brand. 

The best private-label brands look like regular brands to their customers. Furthermore, they can (and should) enjoy all the customer loyalty and privileges of a brand. 

What Are the Different Types of Hair Products to Sell?

You have many different options:

  • A private label shampoo brand
  • Private label hair mousse
  • A hair conditioner brand
  • Blonde hair tint (conditioner, shampoo, mask)
  • Hair oils
  • Hair serums
  • Hair sprays
  • Heat protectors
  • Detanglers
  • Hair colors (permanent, semi-permanent, temporary)
  • Different hair treatments

This list is not final. There are tons of options to choose from. Additionally, you can choose to focus on organic products, vegan, or similar. 

What Does a Private Label Manufacturer Mean?

A private label manufacturer (of hair or any other products) is the third party that makes the product that will, later on, be branded or modified according to a private label contract with a company. 

Some of the best private label manufacturers often offer full services including branding, packaging, and even storage and order fulfillment. 

How to Start a Private Label Hair Product Business?

Here are the actionable steps you can follow to launch your first haircare brand:

Step 1: Choose a sub-niche

The first thing you should do is choose a niche to focus on. Will you sell vegan and cruelty-free hair care? Or, maybe you want to focus on unique hair colors instead? 

Knowing the product type will allow you to define your audience and learn who’s your ideal buyer.

Step 2: Find a supplier

Next, you have to find a private label hair products manufacturer that suits your needs. 

You can use one of the suppliers from the above list, Google, platforms like Alibaba, or product sourcing agents like Niche – it’s up to you. 

Step 3: Submit product requirements

Once you find one or more suppliers that fit, get in touch and submit the product requirements or customizations needed. Be as precise and detailed as possible to avoid misunderstandings. 

Step 4: Ask for a quote

Now, it’s time to ask your supplier for a quote. Typically, the supplier should offer a free sourcing service. You don’t want to pay in advance for a quote that does not fit.

Together with the quote, ask for their MOQs, delivery times, production times, and similar. 

Step 5: Order a sample

If the quote that the supplier gave you fits your budget and allows you to set good profit margins, then it’s time to order a sample.

Many suppliers will have ready-to-go sample kits with their products. If yours doesn’t, ask if it’s possible to get a generic sample. 

Step 6: Place an order

Your next step is placing your actual order. Agree on everything in writing in advance, ask about their quality control process and everything else that’s crucial to your business. 

Step 7: Storage and fulfillment

Once you’ve placed an order, it’s time to organize warehousing for your bulk order. 

You can organize your own storage and fulfill orders on your own, or work with a dropshipping agent with warehouses and a fulfillment center. 

Step 8: Build a store

Next, you should build your eCommerce store. Typically, dropshippers choose Shopify or WooCommerce as their first choices. If you’re not too tech-savvy, opt for Shopify. 

Choose a theme, set up your home page, legal pages, checkout, payment gateways, and buy and connect a domain.

Step 9: Add your products

It’s finally time to add your products. It’s best to have a sample of your branded products so that you can take your own quality photos or video. 

Make sure to upload high-quality photos of the packaging, product texture, etc. 

Step 10: Launch, market, sell

Finally, it’s time to launch your new hair care brand store, establish your social media presence, and start marketing and selling. 

What Are the Best Private Label Hair Care Manufacturers?

All of the above hair care manufacturers offer private labeling and are great at what they do. Their conditions and product selection are what you need to look at. 

Some great options are Alibaba, Genesis, HSA Cosmetics, Made-in-China, KO-Pack, Dreamline Beauty, Niche, and others. 

What Are the Best Private Label Organic Hair Care Manufacturers?

Some good manufacturers for private-label organic hair care are Alibaba, Hara Naturals, Private Label Dynamics, Pravada, Tropical Products, etc. 

What Are the Best Private Label Shampoo Manufacturers?

The majority of the hair product manufacturers we mentioned above offer shampoos (if not all). All of them have different scents, formulations, and ingredients. 

So, finding a shampoo manufacturer for private labeling won’t be an issue. It’s more likely that choosing will be a challenge. 

Can I Find Private Label Hair Products with No Minimum?

Private labeling gives you a certain customization power, which means that the third-party supplier will have to make adjustments and changes to their product line. 

With that into consideration, it’s easy to understand why private label orders usually come with a higher MOQ, typically starting from 500 and above. 

However, depending on the product price, customization request, and the supplier you decide to work with, you might be able to agree on lower MOQs to start with, like 100 pieces or even less. 

Who Produces Private Label Products?

Private label products are made by third-party contractors or manufacturers for one brand specifically. 

In eCommerce, the terms white labeling and private labeling are often used interchangeably, although the latter gives more customization powers. However, in both cases, the one who manufactures the product is always the third-party supplier. 

Is a Private Label Hair Product Business Profitable?

Yes. A private label business model is profitable and has better profit margins when compared to regular dropshipping in general. 

When it comes to hair care, due to the nature of the product allowing you to buy in bulk (for instance, buckets) and the large number of suppliers to choose from, you can afford to set higher profit margins. 

What Are the Best Private Label Hair Care Manufacturers in the USA?

Some trustworthy private label hair care manufacturers in the US are ThomasNet, Tropical Products, Pravada, Envii Labs, RainShadow Labs, Max Private Label, and others. 

What Are the Best Private Label Hair Care Manufacturers in the UK?

Here are some great hair care manufacturers from the UK: Professional Beauty Systems, Orean, Cosmetic Index, etc. 

Are Skin Care Products from China Safe?

When ordering hair products or cosmetics from China, you should know that they’re typically manufactured for the local market, and, as such, they might not comply with your domestic regulations. 

To avoid this problem, always ask that the hair product be FDA-registered and approved. This will save you an unnecessary headache later on. 

Can a Sourcing Agent Help Me Find the Best Private Label Hair Products Manufacturer for My Business?

Absolutely. By collaborating with a full-service product sourcing agent that offers services like private labeling, white labeling, and even dropshipping and order fulfillment, you don’t have to take care of finding a supplier. All of that will be your agent’s job. 

Working with a dropshipping and sourcing agent in China is your best bet for finding reliable hair care suppliers you can trust in the long run. That’s our goal here at Niche. You can get a free quote without any risks, costs, or obligations. 

Can a Sourcing Agent Help Me Find the Best Private Label Hair Products Manufacturer for My Business


Generally speaking, a private label hair care business can be very profitable when done right. Especially with products like shampoos and conditioners which you can buy easily in bulk for affordable prices. 

However, don’t forget that dropshipping hair products or other cosmetics often require FDA approval or similar certificates. Discuss this with your supplier beforehand. 

If you feel like you aren’t completely ready to start on your own, get in touch. We offer a free quote service with zero costs and obligations. We can help you find the most suitable private label hair products manufacturer for your needs. 

About the Author

stanley nieh ceo


Over 10 years of experience in foreign trade
Helped 2k+ clients improve their eCommerce businesses

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