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20 Best Products to Sell on Amazon FBA in 2023 [List]

by Stanley

20 BEST PRODUCTS TO SELL ON AMAZON FBA [LIST]

Finding the best products to sell on Amazon FBA and reliable suppliers are the two most crucial aspects of enjoying long-lasting business success when selling on this marketplace.

But, finding profitable products to sell isn’t that easy. There are many things to consider such as the wholesale price, MOQs, suppliers, shipping costs, etc. All of these things will shape your profit margin and determine if the product you’re selling is worth it. 

So, how to decide what to sell? What to look for when choosing winning products? And, what are the most popular product categories in 2023? 

Let’s see!

20 Best Products to Sell on Amazon FBA

First things first, let’s look at the 20 top-selling products on Amazon ordered by their monthly sales of Amazon sellers on the first page.

1. Trail Camera

First, we have trail cameras which have enjoyed a pretty much consistent demand for the last five years. And, according to the data of Jungle Scout, they still remain a great product idea for Amazon FBA sellers.  

trail camera

However, beware that although trail cameras are in high demand, they’re also a highly competitive product to sell. 

So, think of ways to differentiate your brand from the competition such as private labeling your own line of trail cameras and improving on their features or design. 

trail camera jungle scout

Key Features

  • Wholesale price – $20 – $60
  • MOQ – 1 or 2 pieces 
  • Average Amazon FBA price $112
  • Average monthly sales 84
  • Difficulty – High demand/High competition
trail camera google trends

2. Laser Hair Removal

Personal care is among the most popular categories on Amazon, and laser hair removal tools are definitely best-sellers. They’ve been in steady demand growth for the last five years. 

laser hair removal

The best thing about this product idea is that laser hair removal tools are in high demand yet still enjoy low competition. This is a niche that might give you just enough space to start and succeed as a new brand. 

laser hair removal jungle scout

Key Features

  • Wholesale price $20 – $50
  • MOQ – 10 pieces/50 pieces
  • Average Amazon FBA price $170
  • Average monthly sales 845
  • Difficulty – High demand/Low competition
laser hair removal google trends

3. Cordless Drill

The next great Amazon FBA product idea is cordless drills. This product has had a steady demand over the past five years. Plus, it’s a year-round product, not something that will work in the summers only. 

cordless drill

Cordless drills come with many different variations, strengths, qualities, add-ons, and price ranges. So, you can definitely find something that suits your business model. 

However, these drills are a pretty saturated niche on Amazon in terms of sellers since Jungle Scout shows that they’re a high competition niche. 

cordless drill jungle scout

Key Features

  • Wholesale price $15 – $50
  • MOQ 1 piece or 1 set
  • Average Amazon FBA price $86
  • Average monthly sales 1,421
  • Difficulty – High demand/High competition
cordless drill google trends

4. Dog Water Bottle

Pet supplies are almost always in steady demand, especially evergreen essentials like dog water bottles. Somewhere at the beginning of 2021, the demand for dog water bottles skyrocketed and it’s consistent ever since. 

dog water bottle

However, dog water bottles don’t have such a great profit margin since they’re a more low-ticket product. Plus, they have high competition. 

One way to stick out and be profitable selling dog water bottles is finding good wholesale pet supplies manufacturers or an agent who will help you private label and brand your bottles. 

Finding a great angle or adding a feature that was missing in previous models are some things to consider if you wish to give your product a fresh spin. 

dog water bottle jungle scout

Key Features

  • Wholesale price $2 – $5
  • MOQ – 10 pieces/50 pieces/100 pieces
  • Average Amazon FBA price $16
  • Average monthly sales 1,593
  • Difficulty High demand/High competition
dog water bottle google trends

5. Dog Carrier

On the subject of pet supplies, our fifth product idea on this list is a dog carrier. This is another evergreen product that can only go up. 

dog carrier

The number of models and variants you can choose is overwhelming. From dog backpacks to soft carriers and solid plastic transporters suitable for plane travel – sellers on Amazon offer absolutely everything you can imagine. 

Understandably, this popularity means that the product is not just in high demand, but is really competitive as well. 

dog carrier jungle scout

Key Features

  • Wholesale price $5 – $15
  • MOQ varies (10, 50, 100, 500 pieces, etc.)
  • Average Amazon FBA price $55
  • Average monthly sales 1,928
  • Difficulty High demand/High competition
dog carrier google trends

6. Waterproof Pants

Waterproof pants are sort of a seasonal product, with spikes in demand always during the winter months. However, they still retain their steady sales year after year and never lose popularity. 

waterproof pants

For the best profit margins, you can use a product sourcing agent in China to help you work with manufacturers and private-label waterproof pants at the best prices. Buying from Alibaba for Amazon FBA is also another option. 

waterproof pants jungle scout

Key Features

  • Wholesale price $10 – $20
  • MOQ 3 pieces/100 pieces
  • Average Amazon FBA price $38
  • Average monthly sales 1,958
  • Difficulty – High demand/High competition
waterproof pants google trends

7. Eye Massager

Our next product that sells incredibly well on Amazon is an eye massager. If you look through the data for the last five years, you’ll notice that eye massagers are in steady growth. 

eye massager

Perhaps eye massagers work so well due to their almost ideal (mid-range) pricing as well as the possibility to private label, add value, and differentiate. 

eye massager jungle scout

Key Features

  • Wholesale price $10 – $25
  • MOQ 2 pieces
  • Average Amazon FBA price $66
  • Average monthly sales 2,006
  • Difficulty High demand/High competition
eye massager google trends

8. Bamboo Drawer Organizer

The eighth product idea that sells really well on Amazon is a Bamboo drawer organizer. These come in all shapes, sizes, and compartments. 

bamboo drawer organizer

Plus, you can put a pretty solid markup on this product’s retail price since it can cost less than $3 to buy it wholesale. 

bamboo drawer organizer jungle scout

Key Features

  • Wholesale price $2 – $8
  • MOQ 100, 300, or 500 pieces
  • Average Amazon FBA price $28
  • Average monthly sales 2,013
  • Difficulty High demand/High competition
bamboo drawer organizer google trends

9. Flameless Candles

Some consider flameless candles to be a seasonal product with sales skyrocketing around December. Although this is true, you might not have realized that flameless candles have a pretty steady demand throughout the rest of the year as well. 

flameless candles

You can find flameless candles for less than a dollar if you buy in bulk from China or platforms like Alibaba. This gives you a solid profit margin even if we consider your FBA costs. 

But, note that candles are a pretty saturated category, so your best bet is to find private label candle manufacturers and design a new product together. 

flameless candles jungle scout

Key Features

  • Wholesale price $0.20 – $5 
  • MOQ 500+ pieces
  • Average Amazon FBA price $20
  • Average monthly sales 2,369
  • Difficulty n/a
flameless candles google trends

10. Dog Slow Feeder Bowl

Slow feeder bowls gained popularity around 2020 and have been in constant demand since then. If you’re wondering what a slow feeder bowl is, it’s a dish specially designed with obstacles or ridges that prevent the dog (or cat) from eating too fast. 

dog slow feeder bowl

Slow feeders are recommended for dogs or cats that struggle to lose weight or eat too quickly. Plus, price-wise, they’re on the low end and very affordable.

All in all, these slow feeder bowls are a great product idea to test the waters or even build a brand around. 

dog slow feeder bowl jungle scout

Key Features

  • Wholesale price $1 – $3
  • MOQ 20/50/100 pieces
  • Average Amazon FBA price $15
  • Average monthly sales 2,558
  • Difficulty High demand/High competition
dog slow feeder bowl google trends

11. Seat Cushion

Next, we have seat cushions, another great mid-ticket product you can sell on Amazon FBA. Seat cushions are sometimes a luxury, but often a necessity especially with back problems and conditions like sciatica. 

seat cushion

When you look at the Google Trends report below, you can see that the interest in seat cushions has remained steady and unaffected by seasons or trends throughout the last five years. 

That makes seat cushions a great evergreen product for dropshipping or private labeling

seat cushion jungle scout

Key Features

  • Wholesale price $3 – $7
  • MOQ 10/50/100 pieces
  • Average Amazon FBA price $33
  • Average monthly sales 2,613
  • Difficulty High demand/High competition
seat cushion google trends

12. Back Cushion

Our next product idea for Amazon FBA sellers is a back cushion. These can come alone or in a set with a seat cushion. 

back cushion

Similarly to seat cushions, back cushions have also enjoyed a consistent demand over the last five years minimum. However, don’t forget that it’s a highly competitive and saturated niche, so you have to find a unique selling angle or brand your products. 

back cushion jungle scout

Key Features

  • Wholesale price $4 – $8
  • MOQ 50/100/500 pieces
  • Average Amazon FBA price $34
  • Average monthly sales – 2,737
  • Difficulty High demand/High competition
back cushion google trends

13. Spin Mop and Bucket

Spin mop and bucket cleaning systems have been growing in demand from 2019 onwards. And, their demand curve is only going up. 

spin mop and bucket

In 2021, they enjoy a stable and consistent demand all year long. Plus, they have an ideal mid-range pricing, making them easy to buy and resell. 

However, note that a spin mop and bucket can be an extremely saturated and very generic product. To stand out from your competitors, you need a different angle, a more high-tech solution, or an added feature that the rest don’t have. 

spin mop and bucket jungle scout

Key Features

  • Wholesale price $2 – $10
  • MOQ 10/25/50 sets
  • Average Amazon FBA price $49
  • Average monthly sales 2,866
  • Difficulty High demand/High competition
spin mop and bucket google trends

14. Portable Blender

The demand for portable blenders is definitely not a surprise. And, it’s not a new product, we know that. However, it’s still very much in demand (we listen to data)! 

portable blender

The best thing about selling portable blenders is private labeling them. They have a great wholesale price, allowing you to set a solid profit margin on a branded product.

portable blender jungle scout

Key Features

  • Wholesale price $2 – $15
  • MOQ low (2/10/25/50 pieces)
  • Average Amazon FBA price $37
  • Average monthly sales 2,887
  • Difficulty High demand/High competition
portable blender google trends

15. Vegetable Chopper

Our next product idea for Amazon FBA sellers is vegetable choppers (those 8-in-1 or 10-in-1 tools with blades for everything)! These choppers have had a pretty steady demand over the last few years, so they’re a pretty safe bet. 

vegetable chopper

The average price for a good quality vegetable chopper can go up to $50 or more. So, although this is a highly saturated product category, it still gives you a lot of space for improving features, design, or quality and setting a good profit margin

vegetable chopper jungle scout

Key Features

  • Wholesale price $2 – $6
  • MOQ 10/20/100 pieces
  • Average Amazon FBA price $46
  • Average monthly sales 2,992
  • Difficulty High demand/High competition
vegetable chopper google trends

16. Charger Station

The next product on this list is charger stations. They’ve been in demand several years back but really skyrocketed in popularity from 2020 on. 

charger station

You can find all types of charging stations, docks, or mats, for different devices including Apple, Samsung, smartwatches, etc. Plus, they come in all shapes, sizes, colors, and designs. 

However, note that smart home devices, chargers, and other tech gadgets are all very saturated. So, you’ll have to try extra hard to optimize your product listing and offer a unique spin to it. 

charger station jungle scout

Key Features

  • Wholesale price $5 – $14
  • MOQ 1/10/50/100 pieces
  • Average Amazon FBA price $32
  • Average monthly sales 3,305
  • Difficulty High demand/High competition
charger station google trends

17. Lunch Box

Lunch boxes are a very stable and evergreen product idea with constant demand over the last few years (and longer). And, the data of Jungle Scout and Google Trends both reflect that. 

lunch box

However, lunch boxes have become more sophisticated, better designed, and with more features (leak-proof, cooling, heating, etc.). So, this is a great niche for private labeling and adding value to an already-existing winner!

lunch box jungle scout

Key Features

  • Wholesale price $1 – $10
  • MOQ varying (10/50/500 pieces)
  • Average Amazon FBA price $21
  • Average monthly sales 3,907
  • Difficulty High demand/High competition
lunch box google trends

18. Short Wedding Dress

The next trending items on Amazon are short wedding dresses. And, according to Google Trends data, short wedding dresses have been constantly in demand for the last five years. So, it’s definitely a product trend that’s staying.

short wedding dress

On the flip side, you’ll always have a lot of competition in apparel and clothing, especially short dresses which belong to the women’s apparel category. 

short wedding dress jungle scout

Key Features

  • Wholesale price $5 – $20
  • MOQ 1 piece
  • Average Amazon FBA price $51
  • Average monthly sales 4,297
  • Difficulty High demand/High competition
short wedding dress google trends

19. Neck Massager

Our next winning product is a neck massager. They have had a consistent demand throughout the last five years. 

And, for some reason, this demand always skyrockets around December. It could be that winter weather causes more neck problems, or people are simply buying neck massagers as gifts.

neck massager

The price range of neck massagers is also ideal, ranging from $30 to $50. But, like all other good products, this one is also saturated, so we recommend private labeling. 

neck massager jungle scout

Key Features

  • Wholesale price $5 – $20
  • MOQ low (1/3/5 pieces)
  • Average Amazon FBA price $51
  • Average monthly sales 4,411
  • Difficulty High demand/High competition
neck massager google trends

20. Shapewear

Finally, our last winning product for Amazon FBA sellers is shapewear. According to Jungle Scout data, shapewear gets close to 8,000 average monthly sales. 

shapewear

Although shapewear is a saturated sub-niche, you can still set a good profit margin if you buy wholesale from China. A good product sourcing agent can help you find manufacturers and develop your own brand of shapewear. 

shapewear jungle scout

Key Features

  • Wholesale price $2 – $8
  • MOQ low (1/2/5 pieces)
  • Average Amazon FBA price $25
  • Average monthly sales 7,793
  • Difficulty High demand/High competition
shapewear google trends

How to Stand Out in a Competitive Amazon Niche?

The demands for these products are on steady or upward trends. But most of them are also with high competition.

Luckily, there are several things you can do to differentiate your brand and find a competitive edge:

  • Find a better supplier and resell the product at a lower price.
  • Check out product reviews, identify weaknesses, and private label a better one.
  • Choose a specialized sub-niche within the same product category.
  • Find out the reason behind the trend and develop a new trending product.
  • Use Amazon research tools such as Jungle Scout or Helium 10 to research niches in Amazon’s product database.
  • Optimize your product listing with the right keywords – product title, description, images, etc. (this will help buyers find your product easier).
  • Work with a sourcing company that offers product branding and product development to help you create a unique product.

FAQs about the Best Amazon FBA Products

As always, let’s go over the most frequently asked questions about how to find products to sell on Amazon FBA.

Where to Buy Products to Sell on Amazon FBA?

To find products to sell on Amazon, you have several options:

  • B2B marketplaces for wholesale purchases like Alibaba
  • Product sourcing agents like Niche
  • Visiting trade fairs in China
  • Googling your product name + suppliers

All of these are great options. Which one you decide to choose depends on your business model, service needs, and budget. 

Check out this 2023 product sourcing guide for more ideas. 

What Is Amazon’s Most Profitable Product?

It’s difficult to point out one single product that’s the most profitable on Amazon since this largely depends on the sourcing price and markup you put on top. However, the “Handmade” product category has the best average profit margin of 32%, followed by CD % vinyl (27%), apps and games (25%), etc.

What Are the Top Selling Products on Amazon?

Above, we’ve listed some of the best-selling products on Amazon. For example: trail camera, laser hair removal, cordless drill, dog water bottle, dog carrier, waterproof pants, eye massager, bamboo drawer organizer, flameless candles, dog slow feeder bowl, seat cushion, etc.

Scroll up to see the entire list. 

How Much Does the Average Person Make on Amazon FBA?

We looked at recent Jungle Scout data, and got the following numbers (monthly sales):

  • < $500 – 22% of Amazon sellers
  • $501 – $1,000 – 13% of Amazon sellers
  • $1,001 – $5,000 – 27% of Amazon sellers
  • $5,001 – $10,000 – 13% of Amazon sellers
  • $10,001 – $25,000 – 10% of Amazon sellers
  • $25,001 – $50,000 – 8% of Amazon sellers
  • $50,001 – $100,000 – 4% of Amazon sellers
  • $100,001 – $250,000 – 1% of Amazon sellers
  • n/a – 3% of Amazon sellers

How Much Does It Cost to Start FBA?

To start selling on Amazon and use their FBA program, you’ll have the following costs:

  • Individual plan ($0.99 per sold unit) or professional plan – $39.99 (with no charge per unit)
  • Referral fee – 8 to 20% depending on the product type
  • Fulfillment fees (FBA fees) – according to size and weight (you can see all FBA prices here)
  • Inventory storage fees – from $0.75 per cubic foot to $2.40 per cubic foot (depends on size and season)

To Wrap It Up

Hopefully, we’ve managed to give you some product ideas to sell on Amazon FBA. 

However, please do not forget that it’s less about the product and more about the supplier in question. No matter what product you choose, you need a reliable supplier who can keep up with your demand and scale at your pace.

We here at Niche are industry-leading product sourcing agents in China and we’ve been working with Amazon FBA sellers for years. We can help you buy wholesale products from China and ship them to your FBA warehouses. 

Lastly, we sincerely hope this list will help you find products to sell on Amazon FBA. If you need help finding products, use our free quote service today and check what we can do without any risks. 

About the Author

stanley nieh ceo

Stanley​

Over 10 years of experience in foreign trade
Helped 2k+ clients improve their eCommerce businesses

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