Private label eCommerce sounds more lucrative than the typical dropshipping. Typically because you’re designing and selling under a brand name.
That’s why many dropshippers have decided to sell branded quality products.
It offers you more control over marketing, profit margins and how you want to present your overall brand.
If you’ve been curious about starting a private label brand, you’ve landed on the right spot – we’ll give you a long list of private label manufacturers in different niches.
But before we start, we’ll talk a bit more about what private label actually is and how to start a PL business. You can directly skip to the list if you already know all of that.
So, let’s learn all about private label products and read about the 30+ best private label manufacturers you can choose in 2025.
What Is a Private Label Business?
A private label eCommerce business is one where a third-party manufactures the product using their product line but according to the specifications and branding of the retailer (the eCommerce business).
So, private label brands outsource the product development and manufacturing process to a third party and then sell the products as their own, with their branding.

How to Start a Private Label Business?
Private label brands can follow these ten simple steps to launch:
Step 1: Find your niche
Your first step is to do your product research and find your niche and sub-niche.
At the end of this stage, it has to be clear:
- Who is your target audience?
- What is your niche?
- What is the product or product line you want to sell?
- Who are your competitors?
- What makes you different?
Step 2: Find a private label manufacturer
Now that you’ve done your research, it’s time to find a private label manufacturer for your needs.
Feel free to bookmark this list right away since we’re giving you more than 30 great private label manufacturers to choose from below.
Anyways, when looking for a private label manufacturer, you have two options:
- A domestic manufacturer (from the United States or wherever your customer base is)
- An overseas private label supplier (typically from China)
A domestic manufacturer could be more convenient, but it’s typically more expensive. An overseas manufacturer from China will charge much less for the same (or better) quality. However, there are barriers such as the language and lack of quality control during manufacturing.
Once you choose what’s best for you, here are some supplier sources:
- Bookmark this list of 30+ suppliers
- Google for “private label manufacturers + {product name}
- Search on marketplaces like Alibaba and AliExpress
- Collaborate with a full-service product sourcing and dropshipping agent like Niche
Step 3: Ask questions
Next, it’s time to vet the chosen suppliers and ask some key questions to figure out if they’re the right match for your brand needs:
- What is your production capacity?
- Do you offer private label or white label services?
- Can you help me make these product modifications?
- What is your production lead time?
- What shipping methods do you offer?
- What are your prices?
- What is your quality control process?
- Can you help me store and warehouse my order?
- Can you help me with order fulfillment and dropshipping?
- Can you send me a sample first?
Get answers to all these questions before placing a bulk private label order.
Step 4: Submit the product specifications
Once you’re sure of the supplier you’ve chosen, it’s time to explain to them what you need exactly.
When creating your product specifications, be as detailed as possible to avoid misunderstandings.
So, don’t just write “blue”, but give your manufacturer the exact color code of the “blue” you want. Different screens show slightly varying colors, so don’t expect to get an exact match unless you give them the color code.
The same goes for all other details like product materials, sizes, etc.
Step 5: Order a sample

To make sure the end product is exactly what you want, order a sample first. Like this, you can check the product quality and the delivery time.
Private labeling products will always come with an MOQ and be costly, so don’t place a bulk order before seeing the product first.
Having a sample of the product is also great for taking product pictures and optimizing all the visuals throughout your store and social media channels.
Step 6: Place your first order
If you like the sample you received and are satisfied with the agreed price, it’s time to place your first private label order.
Remember – be as specific and detailed as possible.
Step 7: Organize storage
At the time when you place your order, you need to have warehousing and storage solutions organized.
Sometimes, the manufacturer can offer storage.

If not, you can get in touch with a dropshipping agent with warehouses close to your customers.
Alternatively, you can ask the supplier to ship the bulk order at your place of residence and you can deal with the storage on your own. However, in this case, you’ll also be responsible for order fulfillment and shipping.
Step 8: Set up your store
Once you take care of warehousing, it’s time to set up your online store.
You can choose a popular store builder like Shopify or WooCommerce. If you don’t have too much technical knowledge of WordPress, we recommend sticking to Shopify.
Choose a theme that’s suitable for eCommerce and that fits your product line.
Don’t forget to optimize the checkout process and add as many payment methods as possible.
*Tip: always allow guest checkout if you want a better conversion rate. Don’t force your buyers to create an account so that they can complete a purchase.
Finally, design and build your home page and legal pages (Terms and Conditions, Privacy Policy, Shipping, Returns and Refunds, a Cookie notification).
Step 9: Add the products to your store

Now that you’ve set up the main structure of your shop, it’s time to add your product (or products).
If you have a lot of different products (not likely for private label), organize them into categories.
It’s worth mentioning that when it comes to private label products, you’ll typically either be a one-product store or offer a limited product line of complementary products.
For instance, you might start by selling only beard oil, and later on, add more products to your palette.
Or, you might start with a product line of 5 different shampoo smells.
Once you add the products to your store, go ahead and optimize the individual product pages. The product page is the main selling asset in your store.
Make sure you write clear and catchy headings, product descriptions, and, of course, CTAs.
Finally, upload high-quality product photos.
Step 10: Start marketing and selling
Finally, once your store is set and products are added, you can go ahead with your marketing efforts.
Typically, paid ads are the first choice to get traffic for eCommerce owners, but you can also try organic efforts like TikTok or SEO blogging.
30+ Best Private Label Companies
Now, let’s take a look at the best private label suppliers and manufacturers you can use:
1. Alibaba

Niche: General, Clothing
Location: Headquartered in Hangzhou, China
Alibaba is the largest and most popular B2B and wholesale marketplace, so we’ll start this list with it.
On Alibaba, some suppliers will be manufacturers and others could be just wholesalers.
For private labeling services, you’d need to isolate the manufacturers only.
Ask the chosen supplier if they do private labeling and what’s their minimum order quantity.
2. AliExpress
Niche: General, Clothing
Location: Headquartered in Hangzhou, China
AliExpress is primarily a B2C platform, but many sellers on the platform are directly linked to manufacturers. This means you can often negotiate private labeling or white labeling agreements with them.
One of the platform’s key advantages is the availability of product reviews and user-uploaded photos, giving you insights into the quality and customer satisfaction of a product before committing to bulk orders.
Additionally, the vast variety of sellers allows for competitive pricing and low minimum order quantities, which is great for startups or small businesses testing new product ideas.
When considering private labeling on AliExpress, look for suppliers with high ratings, consistent sales volume, and a good reputation for communication.
3. ThomasNet
Niche: General Products
Location: Headquartered in New York, USA
On ThomasNet, you can find a wide range of different private label manufacturers for your branded products.
What sets ThomasNet apart is its focus on North American manufacturers, making it an ideal choice for businesses prioritizing local sourcing or faster shipping timelines.
You’ll find manufacturers specializing in everything from electronics and machinery to consumer goods and food products.
The platform also emphasizes supplier certifications and compliance, which adds an extra layer of trust.
4. Moshi Leather Bag

Niche: Bags
Location: Based in Guangzhou, China
Moshi Leather Bag is a high-ticket genuine cow leather bag manufacturer that sells high-quality products on a wholesale, dropshipping, or private label basis.
They offer custom and branded products, as well as OEM or ODM services for their clients. This makes them a fantastic choice for entrepreneurs looking to build a high-end bag brand.
Their product range includes everything from handbags and backpacks to briefcases and wallets, each made with durable materials and a focus on detail.
Additionally, Moshi Leather Bag supports low minimum order quantities for private labeling, which is ideal for startups or small businesses entering the market.
5. Hawthorn
Niche: Clothing and Apparel
Location: Headquartered in London, UK
Hawthorn is a UK-based clothing manufacturer with a low MOQ of just 50 pieces for custom and private label orders.
With Hawthorn as your supplier, you can add your brand in any way you want – through printing, badges, embroidery, custom buttons, custom fabric, and more.
They cater to fashion brands of all sizes, including startups and established companies, providing a range of customization options to help bring your designs to life.
Hawthorn prides itself on using high-quality materials and implementing a rigorous four-stage quality control process to ensure that each garment meets high standards.
6. Dehua Better Arts and Crafts
Niche: Crafts and Supplies
Location: Headquartered in Dehua, Fujian, China
If you’re looking for a Chinese supplier for porcelain kitchenware and similar products, check out Dehua Better Arts and Crafts.
They specialize in manufacturing high-quality porcelain items, including vases and ceramic candle holders.
Dehua Better Arts and Crafts offers pretty affordable prices and can assist you in branding your products through private labeling options.
7. Welburn Candles
Niche: Candles
Location: Headquartered in Bidadi, Karnataka, India
This India-based private label candle manufacturer can be found on IndiaMart but operates as an individual supplier as well.
They offer various candles for your business including jar candles, tin candles, tealight candles, pillar candles, and more.
Starting a private label candle business has never been easier.
8. Bolong

Niche: Watches
Location: Headquartered in Foshan, Guangdong, China
If you’re looking for private label, white-label, OEM, or ODM services for your new watch brand, look no further. Bolong is one of the best private label watch manufacturers out there.
Bolong produces stainless steel and alloy watches which can be white-labeled with your branding or private-labeled according to your design.
For stainless steel watches, your MOQ is 300 pieces, while for alloy watches the MOQ is 500 pcs.
9. Lider Mobile Accessories
Niche: Mobile Accessories
Location: Headquartered in Guangzhou, China
For those of you who want to start your own mobile accessory brand, Lider Mobile Accessories could be the supplier you need.
They offer private label and white labeling services on a wide range of mobile accessories, including phone cases, chargers, data cables, and protection covers.
Established in 2006, Lider Industrial Ltd has over 15 years of experience in the industry, providing quality products to clients worldwide, including major retailers like Target and Samsung.
Their extensive product line includes original replacement parts and repair tools, ensuring they can meet various business needs.
10. WN Foods
Niche: Food
Location: Headquartered in California, USA
Have you ever wanted to sell sauces or dressings and make a brand out of them? With WN Foods, you can do that.
Founded in 1942, WN Foods is a California-based private label manufacturer and co-packer specializing in sauces, dressings, and marinades.
They offer the flexibility to slap your brand on an existing recipe or create a completely new one tailored to your specifications.
11. Mooseberry
Niche: Skincare, Soaps
Location: Headquartered in Ontario, New York, USA
Mooseberry is an organic soap and skincare manufacturer that works with private labeling, white labeling, and wholesale orders.
Founded in 2009, Mooseberry specializes in crafting skin care products using only natural, certified organic, and sustainably sourced ingredients.
They have a low minimum order quantity (MOQ) of barely 50 products, making them perfect for those who want to start slowly.
Mooseberry offers a diverse range of products including soaps, lotions, serums, and hair care items, all designed to moisturize, exfoliate, and purify the skin.
12. Crafting Beauty

Niche: Perfumes and Fragrances
Location: Headquartered in New York, USA, and Paris, France
Crafting Beauty is a New York and Paris-based fragrance manufacturer specializing in all types of perfumes and home scents.
They work together with you to craft and produce the scent you want and design your brand however you want.
Depending on your order, their MOQs are typically 500 pieces, 1000 pieces, or above.
13. Vitalabs
Niche: Supplements
Location: Headquartered in McDonough, Georgia, USA
Dietary supplements are a popular product to private-label, and Vitalabs is a great supplier if you’re searching for low minimum order quantities.
Founded in 1977, Vitalabs specializes in private labeling and offers a comprehensive range of services to help you create and market your nutritional supplement brand.
With Vitalabs, you can design your own brand and sell various products, including enzymes, amino acids, vitamins, and more. They provide over 240 stock formulations that can be customized to fit your needs.
Vitalabs is known for its commitment to quality and customer service, utilizing over 40 years of experience in the nutritional supplement industry.
Their MOQs are typically around 144 bottles per item, making it accessible for startups and small businesses.
14. JW Nutritional
Niche: Supplements
Location: Headquartered in the USA
For those of you that want to dropship supplements with no risk, try out JW Nutritional.
They have a no minimum order quantity (MOQ) policy, making them an excellent choice for entrepreneurs looking to start small without the burden of inventory.
JW Nutritional specializes in creating and manufacturing private formulas for vitamins and dietary supplements, offering a wide variety of products tailored to meet customer needs.
15. Modalyst

Niche: Athleticwear
Location: Headquartered in the USA
Modalyst is an AliExpress partner, making it a rich inventory of over 10 million dropshipping products. Additionally, Modalyst will give you access to US private label suppliers.
Although on the Modalyst platform, you can find all types of different products, when it comes to private labeling they specialize mostly in suppliers for athleticwear.
16. SaleHoo
Niche: General
Location: Headquartered in New Zealand
SaleHoo is a convenient directory of vetted and trustworthy wholesale suppliers.
Contrary to many suppliers on this list, SaleHoo is only a directory and they don’t provide any additional services.
Each supplier on SaleHoo has its own set of services they perform, including private labeling or white labeling.
17. Dripshipper
Niche: Coffee
Location: Headquartered in the USA
Dripshipper is a great supplier if you’re interested in building a private label coffee brand.
It’s a Shopify app that lets you create your own coffee brand by adding your logo, pricing, label, and anything else you want to the package of freshly ground coffee beans.
This platform simplifies the process of launching your coffee business with no upfront inventory costs.
18. NicheSources

Niche: All-Around
Location: Headquartered in Yiwu, China
We here at Niche can also enter into the role of a private label manufacturer for your new brand.
We’re a leading product sourcing agent with years of experience in the Chinese market.
This gives us the confidence to help you with product development, branding, and building up your private label brand from scratch.
19. DHgate
Niche: All-Around
Location: Headquartered in Beijing, China
DHgate is a well-known marketplace for wholesale and dropshipping orders.
There, you can find suppliers with different MOQs and prices. However, always make sure to read the reviews and look at other buyers’ feedback. DHgate is known for selling replica brand products, so please avoid that.
The platform provides buyer protection policies, ensuring refunds if products do not arrive or are not as described, which adds a layer of security for dropshippers.
20. Wordans
Niche: Clothing and Apparel
Location: Headquartered in Canada, with operations in Europe
Wordans is an EU-based wholesale supplier and private label manufacturer with bases throughout the globe, making it an excellent choice for eCommerce owners targeting a European customer base.
They specialize in casual and athletic wear for men, women, and children, offering a diverse range of products including T-shirts, jackets, activewear, and headwear.
As a leading textile wholesaler, Wordans provides the flexibility of no MOQ, allowing businesses to purchase individual items or bulk orders as needed.
This is particularly beneficial for startups or those testing new products without the risk of overstocking.
21. MANA
Niche: Cosmetics and Skincare
Location: Headquartered in Long Island City, New York, USA
MANA is a premier private label supplier that allows you to create a brand from a diverse range of cosmetics, including foundations, lip gloss, skincare products, and more.
Founded in 1975, MANA Products has built a reputation as a leading contract manufacturer in the beauty industry.
They specialize in innovative development and manufacturing of both branded and private label prestige beauty items.
22. Alanic

Niche: Clothing and Sportswear
Location: Headquartered in Beverly Hills, California, USA
Alanic is an OEM and private label clothing and sportswear manufacturer in the USA.
With Alanic, you can create an athletic wear brand for men, women, or children, tailoring your offerings to fit your target market.
Established as one of the leading wholesale clothing manufacturers, Alanic specializes in a wide range of apparel including activewear, fitness clothing, and casual wear.
23. Max Private Label
Niche: Cosmetics and Personal care
Location: Headquartered in the USA
Max Private Label is a prominent manufacturer specializing in cosmetics and personal care products.
They offer a comprehensive range of services that enable you to build various brands from scratch.
Their product selection includes hair care products, bath and body care, facial skincare items, men’s grooming products, and baby care essentials.
With a commitment to exceptional quality, Max Private Label focuses on research and development, custom formulation, manufacturing, packaging, and design.
24. Gertex
Niche: Clothing
Location: Headquartered in Toronto, Ontario, Canada
Gertex is a Canadian design and product development company specializing in clothing and apparel.
Founded in 1958, Gertex offers a wide range of products, including ethnic wear, children’s clothing, and casual wear for men, women, and kids.
They can help you with private labeling and custom packaging of your merchandise.
25. Bali Swim

Niche: Swimwear
Location: Headquartered in Bali, Indonesia
Bali Swim is a leading private label swimwear manufacturer offering a range of customization options.
They specialize in producing high-quality swimwear, including women’s, men’s, plus-sized swimwear, and athletic swimwear.
Operating from an eco-conscious, solar-powered factory, Bali Swim emphasizes sustainability by using imported recycled fabrics such as Carvico, ECONYL, and REPREVE.
26. Vitelle
Niche: Skincare
Location: Headquartered in Vancouver, British Columbia, Canada
If you’re looking for private label skincare products, look no further. Vitelle is a skincare and body care private label supplier that can help you design and brand an entire product line.
Founded in 1997, Vitelle Labs has established itself as a trusted partner in the professional skincare market, providing premium private label and contract manufacturing services.
Their minimum order quantity starts at 250 units, allowing businesses of various sizes to enter the market without significant upfront investment.
27. Zega Apparel

Niche: Clothing
Location: Headquartered in the United States
Zega Apparel is one of the most well-known private label clothing manufacturers in the United States.
With Zega Apparel, you can select your fabric, choose a custom dye, and personalize your design, label, and brand.
They cater to a diverse clientele, having served over 8,500 clothing brands worldwide, which reflects their extensive experience in the industry.
28. Carroll Clean
Niche: Cleaning Suppliers
Location: Headquartered in Garland, Texas, USA
Carroll Clean is a private label and white label manufacturer of disinfectants, aerosols, and different cleaning agents.
Their manufacturing facility is operated under FDA regulations, ensuring that each product undergoes rigorous quality checks at multiple stages of production.
They currently manufacture over 800 formulations of cleaning and maintenance chemicals, providing flexibility for clients looking to customize their product lines.
29. Apliiq

Niche: PoD Apparel and Clothing
Location: Headquartered in Los Angeles, California, USA
Apliiq is an LA-based PoD company and private label supplier of trendy apparel.
You can integrate Apliiq to your Shopify store and enjoy a fully automated PoD business.
It’s like private label dropshipping where you don’t have to take care of order fulfillment.
30. TeaSwing
Niche: Tea
Location: Headquartered in India
TeaSwing is the next manufacturer we’re going to see, and they’re specialized in wholesale and custom tea orders.
With TeaSwing as your supplier, you can brand your products and white label them with your branding.
They offer fast and reliable shipping to over 100 countries, making it easy for you to reach a global audience.
31. AOP+

Niche: PoD Clothing and Accessories
Location: Headquartered in London, UK
Last but not least, we have AOP+, a print-on-demand (PoD) platform where you can create your own custom branded products and designs and sell them on platforms like Etsy or Shopify.
This service allows entrepreneurs to launch their brands without the need for upfront inventory, as you only pay for what you sell.
With over 120 quality products available for customization, AOP+ is an excellent choice for anyone looking to enter the apparel market with a flexible and risk-free business model.
How to Find More Private Label Manufacturers?
If you’re not able to find your desired private label manufacturing in the list above then here are some sources to look for more options:
Search on Google
Go to Google and type “private label manufacturers {product name}” or “private label {product name}”.
Check out the first page or two on Google and see if any of the results match your needs.
Check Marketplaces

Your next option is to check platforms like AliExpress, Alibaba, or SaleHoo.
Add the keyword “private label” next to your search to get the right results.
When finding suppliers through marketplaces, always check their supplier or product reviews and see if they have trust badges.
A Product Sourcing Agent
Last but not least, you could get in touch with us and ask for a free quote. We’re a product sourcing agent from China and we can help you with private labeling, product development, storage, and order fulfillment.
FAQ about Private Label Manufacturers
Last but not least, let’s make sure that we don’t leave any questions unanswered. Here are the most frequently asked questions about private label manufacturers:
Who Produces Private Label Products?
In private labeling, a third-party manufacturer is responsible for the production. So, the product is manufactured by company A under the specifications and instructions of company B. Then, company B sells the products as their own, with their branding.
What Is an Example of a Private Label Brand?
The best examples for private label products are perhaps the many supermarket brands you see on the shelves.
In this case, a third-party supplier manufactures the goods for the supermarket, and then they’re sold under the supermarket brand.
How Do I Find Private Label Suppliers?
Here are some hassle-free ways to find private label suppliers for your brand:
- Bookmark this list and browse through our suggestions above
- Google “private label manufacturers {product name}”
- Check marketplaces like Alibaba or AliExpress
- Collaborate with a product sourcing agent
Is Private Labeling Profitable?
Yes. Private labeling can be a really profitable eCommerce business.
For private labeling, manufacturers typically set up a product line just for your needs and with your setup. Because of this, you’ll likely have a bulk MOQ set in place.
But, although there’s a higher MOQ, that doesn’t mean that the base product price is high. Since you’re buying directly from a manufacturer, the price is usually lower than buying from a wholesaler or retailer. That means that you can set a higher profit margin.
What to Look for When Choosing a Private Label Manufacturer?
Here are some of the most important things to consider when deciding on a private label company for your business:
MOQ (Minimum Order Quantity)
Do their MOQs fit you? Consider the prices but also the quantities. Will you be able to sell as many pieces as you’re ordering?
Supplier and Product Reviews
If you’re using marketplaces like Alibaba or AliExpress, always check supplier and product reviews such as “verified supplier”, “trade assurance” or similar.
Product Quality and Price
The next thing to consider is the product quality vs. price ratio. Compare offers from multiple suppliers to ensure you’re choosing the best one.
Shipping Methods

Next, you want to make sure that the private label manufacturer delivers to your country and offers shipping solutions that match your timeline and budget.
Manufacturing Capacity and Time
For private label products, it’s usually recommended to work with one trustworthy supplier who will be able to match your needs and scale together with you.
To learn this, ask about the production capacity and lead time. You need a manufacturer who can meet an increased demand in the future or around holidays.
Payment Methods and Dynamics
Ask about the payment methods and dynamics. How much do they require upfront? How about quality control? When do you have to pay the rest?
What Are the Advantages and Disadvantages of a Private Label Business?
Just like any other business, private labeling also has its pros and cons. Let’s take a look at them all.
Advantages of Private Labeling
The pros of private label brands are:
- Higher profit margins (than traditional dropshipping)
- Customer loyalty
- Production control
- Easy to scale or downgrade
- Pricing control
- Less operational costs
Disadvantages of Private Labeling
Now, let’s look at the cons of private labeling:
- Higher MOQs
- More upfront costs and risk
- Dependency on the manufacturer
Does Alibaba Do Private Label?
Alibaba itself doesn’t offer private label services. However, many of the manufacturers listed on the platform offer private labeling or white labeling.
Considering that Alibaba is a B2B platform suitable for bulk transactions, finding private label products should be easy.
Many times, manufacturers who offer private labeling services will have that mentioned in their product listing or on their website. If you don’t see a note like that, get in touch and ask them.
Does AliExpress Do Private Labeling?
Although AliExpress started as a B2C marketplace, today, it’s common to find private label manufacturers there as well.
However, since the platform is still B2C oriented, private label products will typically have higher MOQs, just like they would on Alibaba. Only, you might be lucky and find some with MOQs that are just 10, 50, or 100 pieces. So, it’s definitely worth checking out.
Is Nike a Private Label Brand?

Yes, we can say that Nike is a private label brand since they buy in bulk from a third-party manufacturer, make some small adjustments, put their brand on the items, and sell them under the Nike label.
What Is Private Label on Amazon?
Amazon Private Label is one of the ways to sell on Amazon FBA (the others are retail arbitrage, wholesale, or creating a brand new product).
Typically, you’ll look for a generic product with high sales numbers but few reviews, and then private label it as your own.
Then, you start selling it under your brand.
In the process of private labeling, you may decide to improve or add some features or change something in the design, depending on the private manufacturing capabilities.
How Do I Brand My Own Product?
It depends on the level of branding that you want to go for.
For instance, if you just need branded packaging, you can collaborate with companies and order boxes or packets with your logo in bulk.
On the other hand, if you want to have your logo stitched onto a T-shirt or engraved on the product, you might need to work with a private label supplier. The same goes if you want to change some product features – you’ll usually need a manufacturing facility.
If you are creating handmade products by yourself, you’ll likely need branded packaging only.
How Do You Price a Private Label Product?
When selling products from a private label manufacturer, the most important thing is setting the right profit margin.
To do that, you need to consider and calculate these things:
- Competitor pricing
- Brand positioning (low-ticket, mid-, or luxury brand)
- The value you’re providing
- Manufacturer pricing (for private labeling)
- Warehousing costs
- Shipping costs
- Branding and packaging cost
Some sellers agree on pricing your product at a minimum markup of 2 ½ from your cost. Others, go for a 20% to 50% profit margin. Whatever you choose, note that your pricing strategy doesn’t have to stay final. You’re allowed to change and adjust it.
Just make sure that you know your minimum selling price for working at a profit and don’t go under it.
What Is the Difference between White Labeling and Private Labeling?
White label and private label products are terms that are very similar and often used interchangeably. But, there are some differences.
White label products are generic products that a manufacturer creates and then sells to different companies that will brand them and sell them as their own.
Private label products are designed and manufactured together with the brand and made exclusively for the brand. So, in this sense, they allow for more modifications and personalization.
On the downside, that’s why private labeling typically comes with a higher MOQ and requires more upfront costs.
What Are the Best Private Label Industries?
Some great private label niches you could enter are:
- Supplements
- Skin care products
- Essential oils
- Reusable water bottles
- Portable blenders
- Party games
- Snacks and drinks
- Clothing and accessories
- Cosmetics
The complete list is much longer than this, but these are some of the most common niches for private labeling.
How Much Does Private Labeling Cost?

To answer this question without any information about the type of private label business you want to start and the MOQ is impossible.
Generally speaking, the higher the MOQ, the higher the upfront costs.
However, an MOQ of 500 for a product that costs $1 is different from an MOQ of 500 for an item worth $70. So, it’s all relative.
In the broadest sense, put aside anywhere from $500 to $2000 (although there are cases when this number can be much lower or higher).
To Wrap Up
Private labeling is an incredible way to build your brand and stand out in a competitive market. It allows you to customize products to align with your vision while creating a unique identity for your business.
However, the success of your private-label venture ultimately hinges on choosing the right manufacturer. Your manufacturer isn’t just a supplier – they’re a partner in bringing your ideas to life.
A reliable and experienced manufacturer provides consistent quality, meets your branding requirements, and supports your business growth.
That’s why you must conduct thorough research and partner with a supplier who aligns with your goals and values.
If you still struggle to find good private label manufacturers or have a more complex business idea, get in touch and we’ll send you a free quote on your project – no upfront costs and no obligations.