40 Best Private Label Manufacturers for eCommerce Businesses in 2023

by Stanley


If you’ve been curious about starting a private label brand in 2023, you landed on the right spot – we’ll give you a long list of private label manufacturers in different niches. 

Private label eCommerce sounds more lucrative than the typical dropshipping. Typically because you’re designing and selling under a brand name. That’s why many dropshippers have decided to sell branded quality products. 

So, let’s learn all about private label products and read about the 40 best private label manufacturers you can choose in 2023. 

What Is a Private Label Business?

A private label eCommerce business is one where a third-party manufactures the product using their product line but according to the specifications and branding of the retailer (the eCommerce business). 

So, private label brands outsource the product development and manufacturing process to a third party and then sell the products as their own, with their branding. 

What Is a Private Label Business

How to Start a Private Label Business?

Private label brands can follow these ten simple steps to launch:

Step 1: Find your niche

Your first step is to do your product research and find your niche and sub-niche. 

At the end of this stage, it has to be clear:

  • Who is your target audience?
  • What is your niche?
  • What is the product or product line you want to sell?
  • Who are your competitors?
  • What makes you different?

Step 2: Find a private label manufacturer

Now that you’ve done your research, it’s time to find a private label manufacturer for your needs. 

Feel free to bookmark this list right away since we’re giving you 40 great private label manufacturers to choose from below.

Anyways, when looking for a private label manufacturer, you have two options:

  • A domestic manufacturer (from the United States or wherever your customer base is)
  • An overseas private label supplier (typically from China)

A domestic manufacturer could be more convenient, but it’s typically more expensive. An overseas manufacturer from China will charge much less for the same (or better) quality. However, there are barriers such as the language and lack of quality control during manufacturing. 

Once you choose what’s best for you, here are some supplier sources:

  • Bookmark this list of 40 suppliers
  • Google for “private label manufacturers + {product name}
  • Search on marketplaces like Alibaba and AliExpress
  • Collaborate with a full-service product sourcing and dropshipping agent like Niche

Step 3: Ask questions 

Next, it’s time to vet the chosen suppliers and ask some key questions to figure out if they’re the right match for your brand needs:

  • What is your production capacity?
  • Do you offer private label or white label services?
  • Can you help me make these product modifications?
  • What is your production lead time?
  • What shipping methods do you offer?
  • What are your prices?
  • What is your quality control process?
  • Can you help me store and warehouse my order?
  • Can you help me with order fulfillment and dropshipping?
  • Can you send me a sample first?

Get answers to all these questions before placing a bulk private label order. 

Step 4: Submit the product specifications

Once you’re sure of the supplier you’ve chosen, it’s time to explain to them what you need exactly. 

When creating your product specifications, be as detailed as possible to avoid misunderstandings. 

So, don’t just write “blue”, but give your manufacturer the exact color code of the “blue” you want. Different screens show slightly varying colors, so don’t expect to get an exact match unless you give them the color code. 

The same goes for all other details like product materials, sizes, etc. 

Step 5: Order a sample

To make sure the end product is exactly what you want, order a sample first. Like this, you can check the product quality and the delivery time. 

Private labeling products will always come with an MOQ and be costly, so don’t place a bulk order before seeing the product first. 

Having a sample of the product is also great for taking product pictures and optimizing all the visuals throughout your store and social media channels. 

Step 6: Place your first order

If you like the sample you received and are satisfied with the agreed price, it’s time to place your first private label order. 

Remember – be as specific and detailed as possible.  

Step 7: Organize storage

At the time when you place your order, you need to have warehousing and storage solutions organized. 

Sometimes, the manufacturer can offer storage. 

Step 7 Organize storage

If not, you can get in touch with a dropshipping agent with warehouses close to your customers. 

Alternatively, you can ask the supplier to ship the bulk order at your place of residence and you can deal with the storage on your own. However, in this case, you’ll also be responsible for order fulfillment and shipping. 

Step 8: Set up your store

Once you take care of warehousing, it’s time to set up your online store. 

You can choose a popular store builder like Shopify or WooCommerce. If you don’t have too much technical knowledge of WordPress, we recommend sticking to Shopify. 

Choose a theme that’s suitable for eCommerce and that fits your product line. 

Don’t forget to optimize the checkout process and add as many payment methods as possible. 

*Tip: always allow guest checkout if you want a better conversion rate. Don’t force your buyers to create an account so that they can complete a purchase. 

Finally, design and build your home page and legal pages (Terms and Conditions, Privacy Policy, Shipping, Returns and Refunds, a Cookie notification).

Step 9: Add the products to your store

Now that you’ve set up the main structure of your shop, it’s time to add your product (or products). 

If you have a lot of different products (not likely for private label), organize them into categories. 

It’s worth mentioning that when it comes to private label products, you’ll typically either be a one-product store or offer a limited product line of complementary products. 

For instance, you might start by selling only beard oil, and later on, add more products to your palette. 

Or, you might start with a product line of 5 different shampoo smells. 

Once you add the products to your store, go ahead and optimize the individual product pages. The product page is the main selling asset in your store. 

Make sure you write clear and catchy headings, product descriptions, and, of course, CTAs. 

Finally, upload high-quality product photos.

Step 10: Start marketing and selling

Finally, once your store is set and products are added, you can go ahead with your marketing efforts. 

Typically, paid ads are the first choice to get traffic for eCommerce owners, but you can also try organic efforts like TikTok or SEO blogging. 

How to Find Private Label Manufacturers?

Here are some sources of private label manufacturers for your business:

Bookmark this list

In the next section of this guide, you’ll find an extensive list of 40 different private label manufacturers in many different niches. Scroll down and see if you find some that fit you. 

Bookmark this list to have it when you need it the most. 

Search on Google

Go to Google and type “private label manufacturers {product name}” or “private label {product name}”.

Check out the first page or two on Google and see if any of the results match your needs. 

Search on Google

Check marketplaces

Your next option is to check platforms like AliExpress, Alibaba, or SaleHoo. 

Add the keyword “private label” next to your search to get the right results. 

When finding suppliers through marketplaces, always check their supplier or product reviews and see if they have trust badges. 

A product sourcing agent

Last but not least, you could get in touch with us and ask for a free quote. We’re a product sourcing agent from China and we can help you with private labeling, product development, storage, and order fulfillment. 

40 Best Private Label Companies

Now, let’s take a look at 40 of the best private label suppliers and manufacturers you can use:

1. Alibaba

Niche: general, clothing

Alibaba is the largest and most popular B2B and wholesale marketplace, so we’ll start this list with it. 

On Alibaba, some suppliers will be manufacturers and others could be just wholesalers. For private labeling services, you’d need to isolate the manufacturers only. 

Ask the chosen supplier if they do private labeling and what’s their minimum order quantity. 


2. AliExpress

Niche: general, clothing

Although AliExpress is a B2C platform, you can often find manufacturers that agree to private label or white label a product. 

On AliExpress, you have product reviews and user photos which will help you check the satisfaction and quality. 

3. ThomasNet

Niche: general products

On ThomasNet, you can find a wide range of different private label manufacturers for your branded products. 

After Alibaba, ThomasNet is the next place to source quality products with a private label manufacturing contract. 

4. Moshi Leather Bag

Niche: bags

Moshi Leather Bag is a high-ticket genuine cow leather bag manufacturer that sells high-quality products on a wholesale, dropshipping, or private label basis. 

They offer custom and branded products, as well as OEM or ODM services for their clients. All in all, they’re a great option for a private label bag brand. 

Moshi Leather Bag

5. Hawthorn

Niche: clothing and apparel

Hawthorn is a UK-based clothing manufacturer with a low MOQ of just 50 pieces for custom and private label orders. 

With Hawthorn as your supplier, you can add your brand in any way you want – through printing, badges, embroidery, custom buttons, custom fabric, and more. 

6. By Paige

Niche: accessories

By Paige is a private label manufacturer for accessories like wallets, shoes, bags, eyeglass cases, flasks, and more. 

It’s a perfect supplier to start with if you’re looking for a low MOQ since they have an MOQ of 60. 

7. Dehua Better Arts and Crafts

Niche: crafts and supplies

If you’re looking for a Chinese supplier for porcelain kitchenware and similar products, check our Dehua. 

They have pretty affordable prices and can help you brand your products. 

8. Just Vision It

Niche: clothing, home decor

Just Vision It is based in the United States and they offer private labeling services of home decor such as pillow covers, rugs, curtains, and similar. 

With Just Vision It as a supplier, you can customize your products and sell them under your brand. 

9. Welburn Candles

Niche: candles

This India-based private label candle manufacturer can be found on IndiaMart but operates as an individual supplier as well. 

They offer various candles for your business including jar candles, tin candles, tealight candles, pillar candles, and more. 

Starting a private label candle business has never been easier. 

10. Bolong

Niche: watches

If you’re looking for private label, white-label, OEM, or ODM services for your new watch brand, look no further. Bolong is one of the best private label watch manufacturers out there.

Bolong produces stainless steel and alloy watches which can be white-labeled with your branding or private-labeled according to your design. 

For stainless steel watches, your MOQ is 300 pieces, while for alloy watches the MOQ is 500 pcs. 


11. Lider Mobile Accessories

Niche: mobile accessories

For those of you who want to start your own mobile accessory brand, Lider Mobile Accessories could be the supplier you need. 

They offer private label and white labeling services on many different mobile accessories such as phone cases, chargers, data cables, protection covers, and more. 

12. WN Foods

Niche: food

Have you ever wanted to sell sauces or dressings and make a brand out of them? 

With WN Foods, you can do that. You can slap your brand on an existing recipe or try a completely new one. 

13. Dream Chocolate

Niche: food

Dream Chocolate is a private label and white label manufacturer and supplier of all types of chocolates shaped in different forms. 

They work with wholesale, private label, and custom orders, so get in touch if you’re interested in learning more. 

14. Mooseberry

Niche: skincare, soaps

Mooseberry is an organic soap and skincare manufacturer that works with private labeling, white labeling, and wholesale orders. 

They have a low MOQ of barely 50 products, so they can be perfect if you want to start slowly. 


15. Crafting Beauty

Niche: perfumes and fragrances

Crafting Beauty is a New York and Paris-based fragrance manufacturer specializing in all types of perfumes and home scents. 

They work together with you to craft and produce the scent you want and design your brand however you want. 

Depending on your order, their MOQs are typically 500 pieces, 1000 pieces, or above. 

16. Vitalabs

Niche: supplements

Dietary supplements are a popular product to private-label, and Vitalabs is a great supplier if you’re searching for low MOQs. 

With VItalabs, you can design your own brand and sell enzymes, amino acids, vitamins, etc. 

17. JW Nutritional

Niche: supplements

For those of you that want to dropship supplements with no risk, try out JW Nutritional. 

They have a no MOQ policy, and they’re ready to help you dropship. 

18. Modalyst

Niche: athleticwear

Modalyst is an AliExpress partner, making it a rich inventory of over 10 million dropshipping products. Additionally, Modalyst will give you access to US private label suppliers. 

Although on the Modalyst platform, you can find all types of different products, when it comes to private labeling they specialize mostly in suppliers for athleticwear. 


19. IndiaMart

Niche: all around, general

IndiaMart is the leading B2B marketplace for physical products in India. Similar to China marketplaces, on IndiaMart you can also find products with low MOQs and affordable prices. 

20. SaleHoo

Niche: general

SaleHoo is a convenient directory of vetted and trustworthy wholesale suppliers. 

Contrary to many suppliers on this list, SaleHoo is only a directory and they don’t provide any additional services. 

Each supplier on SaleHoo has its own set of services they perform, including private labeling or white labeling. 

21. Dripshipper

Niche: coffee

Dripshipper is a great supplier great if you’re interested in building a private label coffee brand. 

It’s a Shopify app that lets you create your own coffee brand by adding your logo, pricing, label, and anything else you want to the package of freshly ground coffee beans. 

22. NicheSources

Niche: all-around

We here at Niche can also enter into the role of a private label manufacturer for your new brand. 

We’re a leading product sourcing agent with years of experience in the Chinese market. This gives us the confidence to help you with product development, branding, and building up your private label brand from scratch. 

23. DHgate

Niche: all-around

DHgate is a well-known marketplace for wholesale and dropshipping orders. 

There, you can find suppliers with different MOQs and prices. However, always make sure to read the reviews and look at other buyers’ feedback. DHgate is known for selling replica brand products, so please avoid that. 

24. SupplyMeDirect

Niche: general

SupplyMeDirect is a Shopify app and a dropshipping supplier that’s able to ship from the EU, US, or China. 

And, of course, they’re on this list because they offer private label dropshipping as part of their services. 

25. Wordans 

Niche: clothing and apparel

Wordans is an EU-based wholesale supplier and private label manufacturer with bases throughout the globe. 

They’re great for eCommerce owners with a European customer base.


26. MANA

Niche: cosmetics and skincare

With MANA as a private label supplier, you can create a brand from different cosmetics such as foundations, lip gloss, skincare, etc. 

27. Alanic

Niche: clothing and sportswear

Alanic is an OEM and private label clothing and sportswear manufacturer in the USA. 

With the help of Alanic, you can create an athletic wear brand for men, women, or children, it’s up to you. 

28. Max Private Label

Niche: cosmetics and personal care

Max Private Label is a manufacturer that can help you build different brands from scratch. 

Their product selection includes hair care products, bath and body care, facial skin care products, men’s grooming products, and baby care. 

29. Gertex

Niche: clothing

Gertex is the next clothing and apparel supplier we’re going to see. 

They can help you with private labeling and custom packaging of your merchandise. 

30. Bali Swim

Niche: swimwear

Bali Swim is a leading private label swimwear manufacturer offering a range of customization options. 

Using Bali Swim as a supplier, you can sell women’s, men’s, plus-sized swimwear, and athletic swimwear. 

Bali Swim


Niche: cosmetics and personal care

COSSWISS is a Switzerland-based private label supplier that can help you build a proper brand from the ground up. 

With them, you can choose from a different range of products including skincare, haircare, fragrances, food supplements, scents, etc. 

32. Discover Fresh Foods 

Niche: food

With Discover Fresh Foods, you can private label and design your new brand and start selling different food solutions. 

33. Vitelle 

Niche: skincare

If you’re looking for private label skin care products, look no further. 

Vitelle is a skincare and body care private label supplier that can help you design and brand an entire product line. 

34. Zega Apparel

Niche: clothing

Zega Apparel is one of the most well-known private label clothing manufacturers in the United States. 

With Zega Apparel, you can select your fabric, choose a custom dye, choose your design, label, and brand. 

35. Safetec

Niche: personal care and infection control

Safetec is a US private label supplier of personal care, infection control, and first aid products. For instance – hand sanitizers, disinfectant sprays, wipes, and more. 

36. Carroll Clean

Niche: cleaning suppliers

Carroll Clean is a private label and white label manufacturer of disinfectants, aerosols, and different cleaning agents. 

37. Elebest

Niche: car accessories

Elebest is a well-known car accessory manufacturer where you can find rearview mirrors, DVR, GPS, infrared night vision, and more. 

They have an MOQ of 500, but they don’t do dropshipping. So, before ordering, ensure you’ve settled warehousing and order fulfillment. 

38. Apliiq

Niche: PoD apparel and clothing

Apliiq is an LA-based PoD company and private label supplier of trendy apparel. 

You can integrate Apliiq to your Shopify store and enjoy a fully automated PoD business. It’s like private label dropshipping where you don’t have to take care of order fulfillment.


39. TeaSwan

Niche: tea

TeaSwan is the next manufacturer we’re going to see, and they’re specialized in wholesale and custom tea orders. 

With TeaSwan as your supplier, you can brand your products and white label them with your branding. 

40. AOP+

Niche: PoD clothing and accessories

Last but not least, we have AOP+. AOP+ is a PoD platform where you can create your own custom branded products and designs and sell them on platforms like Etsy or Shopify.

FAQ about Private Label Manufacturers

Last but not least, let’s make sure that we don’t leave any questions unanswered. Here are the most frequently asked questions about private label manufacturers:

Who Produces Private Label Products?

In private labeling, a third-party manufacturer is responsible for the production. So, the product is manufactured by company A under the specifications and instructions of company B. Then, company B sells the products as their own, with their branding. 

What Is an Example of a Private Label Brand?

The best examples for private label products are perhaps the many supermarket brands you see on the shelves. 

In this case, a third-party supplier manufactures the goods for the supermarket, and then they’re sold under the supermarket brand. 

How Do I Find Private Label Suppliers?

Here are some hassle-free ways to find private label suppliers for your brand:

  • Bookmark this list and browse through our suggestions above
  • Google “private label manufacturers {product name}”
  • Check marketplaces like Alibaba or AliExpress
  • Collaborate with a product sourcing agent

Is Private Labeling Profitable?

Yes. Private labeling can be a really profitable eCommerce business. 

For private labeling, manufacturers typically set up a product line just for your needs and with your setup. Because of this, you’ll likely have a bulk MOQ set in place. 

But, although there’s a higher MOQ, that doesn’t mean that the base product price is high. Since you’re buying directly from a manufacturer, the price is usually lower than buying from a wholesaler or retailer. That means that you can set a higher profit margin. 

Is Private Labeling Profitable

What to Look for When Choosing a Private Label Manufacturer?

Here are some of the most important things to consider when deciding on a private label company for your business:

MOQ (Minimum Order Quantity)

Do their MOQs fit you? Consider the prices but also the quantities. Will you be able to sell as many pieces as you’re ordering?

Supplier and Product Reviews

If you’re using marketplaces like Alibaba or AliExpress, always check supplier and product reviews such as “verified supplier”, “trade assurance” or similar. 

Product Quality and Price

The next thing to consider is the product quality vs. price ratio. Compare offers from multiple suppliers to ensure you’re choosing the best one. 

Shipping Methods

Next, you want to make sure that the private label manufacturer delivers to your country and offers shipping solutions that match your timeline and budget.

Manufacturing Capacity and Time

For private label products, it’s usually recommended to work with one trustworthy supplier who will be able to match your needs and scale together with you. 

To learn this, ask about the production capacity and lead time. You need a manufacturer who can meet an increased demand in the future or around holidays. 

Payment Methods and Dynamics

Ask about the payment methods and dynamics. How much do they require upfront? How about quality control? When do you have to pay the rest?

Payment Methods and Dynamics

What Are the Advantages and Disadvantages of a Private Label Business?

Just like any other business, private labeling also has its pros and cons. Let’s take a look at them all. 

Advantages of Private Labeling

The pros of private label brands are:

  • Higher profit margins (than traditional dropshipping)
  • Customer loyalty
  • Production control
  • Easy to scale or downgrade
  • Pricing control
  • Less operational costs 

Disadvantages of Private Labeling

Now, let’s look at the cons of private labeling:

  • Higher MOQs
  • More upfront costs and risk
  • Dependency on the manufacturer

Does Alibaba Do Private Label?

Alibaba itself doesn’t offer private label services. However, many of the manufacturers listed on the platform offer private labeling or white labeling. 

Considering that Alibaba is a B2B platform suitable for bulk transactions, finding private label products should be easy. 

Many times, manufacturers who offer private labeling services will have that mentioned in their product listing or on their website. If you don’t see a note like that, get in touch and ask them. 

Does AliExpress Do Private Labeling?

Although AliExpress started as a B2C marketplace, today, it’s common to find private label manufacturers there as well. 

However, since the platform is still B2C oriented, private label products will typically have higher MOQs, just like they would on Alibaba. Only, you might be lucky and find some with MOQs that are just 10, 50, or 100 pieces. So, it’s definitely worth checking out. 

Is Nike a Private Label Brand?

Yes, we can say that Nike is a private label brand since they buy in bulk from a third-party manufacturer, make some small adjustments, put their brand on the items, and sell them under the Nike label.

Is Nike a Private Label Brand

What Is Private Label on Amazon?

Amazon Private Label is one of the ways to sell on Amazon FBA (the others are retail arbitrage, wholesale, or creating a brand new product). 

Typically, you’ll look for a generic product with high sales numbers but few reviews, and then private label it as your own. 

Then, you start selling it under your brand. 

In the process of private labeling, you may decide to improve or add some features or change something in the design, depending on the private manufacturing capabilities. 

How to Dropship a Private Label Product?

Some private label manufacturers will offer storage and dropshipping services, but not all. 

If your private label supplier doesn’t help you drop ship, you have several other options to choose from:

Working with a Dropshipping Agent

A full-service dropshipping agent with warehouses close to your customers could be a great option for private label dropshipping. 

Warehousing, Fulfillment, and Shipping on Your Own

If you can handle the logistics and costs of warehousing, order fulfillment, and shipment, you can also order the private label bulk goods at your own facilities and deal with everything on your own. 

How Do I Brand My Own Product?

It depends on the level of branding that you want to go for. 

For instance, if you just need branded packaging, you can collaborate with companies and order boxes or packets with your logo in bulk. 

On the other hand, if you want to have your logo stitched onto a T-shirt or engraved on the product, you might need to work with a private label supplier. The same goes if you want to change some product features – you’ll usually need a manufacturing facility. 

If you are creating handmade products by yourself, you’ll likely need branded packaging only. 

How Do You Price a Private Label Product?

When selling products from a private label manufacturer, the most important thing is setting the right profit margin. 

To do that, you need to consider and calculate these things:

  • Competitor pricing
  • Brand positioning (low-ticket, mid-, or luxury brand)
  • The value you’re providing
  • Manufacturer pricing (for private labeling)
  • Warehousing costs
  • Shipping costs
  • Branding and packaging cost

Some sellers agree on pricing your product at a minimum markup of 2 ½ from your cost. Others, go for a 20% to 50% profit margin. Whatever you choose, note that your pricing strategy doesn’t have to stay final. You’re allowed to change and adjust it. 

Just make sure that you know your minimum selling price for working at a profit and don’t go under it. 

What Is the Difference between White Labeling and Private Labeling?

White label and private label products are terms that are very similar and often used interchangeably. But, there are some differences. 

White label products are generic products that a manufacturer creates and then sells to different companies that will brand them and sell them as their own. 

Private label products are designed and manufactured together with the brand and made exclusively for the brand. So, in this sense, they allow for more modifications and personalization. 

On the downside, that’s why private labeling typically comes with a higher MOQ and requires more upfront costs. 

What Is the Difference between White Labeling and Private Labeling

What Are the Best Private Label Industries?

Some great private label niches you could enter are:

  • Supplements
  • Skin care products
  • Essential oils
  • Reusable water bottles
  • Portable blenders
  • Party games
  • Snacks and drinks
  • Clothing and accessories
  • Cosmetics

The complete list is much longer than this, but these are some of the most common niches for private labeling. 

How Much Does Private Labeling Cost?

To answer this question without any information about the type of private label business you want to start and the MOQ is impossible. 

Generally speaking, the higher the MOQ, the higher the upfront costs. 

However, an MOQ of 500 for a product that costs $1 is different from an MOQ of 500 for an item worth $70. So, it’s all relative. 

In the broadest sense, put aside anywhere from $500 to $2000 (although there are cases when this number can be much lower or higher). 

To Wrap Up

With any luck, you’ll find your perfect supplier from this list of 40 best private label manufacturers. We’ve tried to find manufacturers from different niches, to match every need. 

If you still struggle to find good private label manufacturers or have a more complex business idea, get in touch and we’ll send you a free quote on your project – no upfront costs and no obligations. 

About the Author

stanley nieh ceo


Over 10 years of experience in foreign trade
Helped 2k+ clients improve their eCommerce businesses

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